Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service to teach you how to cook well there is a streaming service for that also. Honestly, there is a service for almost everything.
According to the new report, there are more than 200 streaming services in the United States. With 60 companies launching new streaming services in just the last year.
“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu,” said Brett Sappington, senior director of research for Parks. “Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options.”
“Several factors are driving an increase in partnerships with and among OTT video services, including fragmentation of content, the success of bundling, polarization in the OTT subscription market, a low threshold for OTT service survival, and low awareness of many OTT service brands,” Sappington said.
Clearly, entrepreneurs are seeing a great opportunity in streaming and are rushing to fill voids that cable TV would never find profitable. This is creating opportunities for fans that would never find their content on traditional cable TV.
Source: FierceCable
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