A Big Change Is Coming to Hulu


By

on

in


facebook_share_thumb_default_huluLove Hulu but hate ads? Hulu and Fox will now reduce the number of ads from two minutes to just 30 seconds for Fox shows.

Fox and Hulu are teaming up with Fox-owned true[X] to bring engagement ads to viewers. You can chose one 30-second ad or two minutes’ worth of ads.

“It’s always great to be working with leading industry partners like Hulu that share our dedication to viewer experience,” said Joe Marchese, president, Advanced Advertising Products at Fox Networks Group and founder of true[X]. “Digital video is an on-demand, non-linear medium, and having an ad format that fits this experience is a win for advertisers, publishers, and viewers alike.”

This move is on top of Hulu’s recent move to offer an ad-free option earlier this year if you are willing to pay a little extra.

Not much is known about how the engagement ads will work, but a Fox Network Group employee told Deadline, “the engagement advertising technology is superior to traditional digital advertising because it’s 100% viewable, 100% bot-free, and guarantees the full attention of the viewer.” So you will likely play along or maybe answer a question before the ad starts. We will have to wait and see how they play out.

Please follow us on Facebook and Twitter.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.