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Amazon Gives Parents More Control Over Their Kids Online Activity


Amazon FreeTime is a subscription service from Amazon offering kid-friendly books, videos, apps and games, is today adding a feature called Discussion Cards that will help parents better understand the content their child is viewing, reading or playing. This will all be found in a new Parent Dashboard that will also include activity reports and other insights into how the child has been using their device.

“As kids learn and play more independently with their tablets, we want to provide parents with more ways to join in that digital discovery,” said Kurt Beidler, Director of Kids & Family, Amazon. “Discussion Cards equip parents with information about an Amazon FreeTime book, video, educational app, or game their child is enjoying, and provide open-ended questions that parents can ask kids to spark conversations–and avoid the dreaded one-word response. Discussion Cards also offer ideas for real-world activities families can do together, like participating in community service or working on an art project–all inspired by what kids are doing in FreeTime.”

About FreeTime:

FreeTime offers over 10 million kids (and their parents) the perfect balance between giving kids the freedom of choice and unlimited access to the content they love, while providing parents peace of mind that what their kids are viewing on their devices is age-appropriate. Parents have the ability to hand-select content, set educational goals and set screen time limits by content type, and the FreeTime web browser lets kids have access to over 40,000 age-appropriate YouTube videos and websites that have been hand-curated by the FreeTime team. Additionally, while in FreeTime, kids do not have access to social media and can’t make in-app purchases. FreeTime is available as a free app or as a paid subscription option, Amazon FreeTime Unlimited, which offers unlimited access to popular content from Disney, Nickelodeon, PBS Kids, HarperCollins, Simon & Schuster, and more.

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