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DIRECTV NOW Is Piling on the Freebies In a Effort to Get New Subscribers


AT&T really wants you to subscribe to its DIRECTV NOW streaming service. So much so that it is willing to pile on the freebies if you would just subscribe.

Right now AT&T is offering many discounts if you are an AT&T Wireless Unlimited subscriber, you can even get a HBO and $25 a month off of your service.

On top of that DIRECTV NOW is offering great discounts on add-ons such as HBO for just $5 a month. That is a $10 a month savings compared to the HBO NOW service.

So why is AT&T giving away so much to get you to try DIRECTV NOW? There are many reasons.

First AT&T, the owner of DIRECTV NOW, is a publicly traded company. The ability to show continued growth will have a direct effect on its stock price.

Second DIRECTV NOW is just hoping that if it can get you to try its service you will stick with it. Its hope is by offering a free year of HBO or ait will keep you locked into its service.

Third most cord cutters do not subscribe to a live TV streaming service. Although AT&T has seen strong growth hitting roughly 400,000 DIRECTV NOW subscribers in just a few months, it is still a fraction of the cord cutting population. Recently it was reported that by the end of 2017 cord cutting should be at about 30 million US households; however, fewer than 3 million subscribe to a live TV streaming service.

Finally there is growing competition. Traditionally pay TV providers would only have a couple of competitors, and they all offered a similar service. Now with a brand-new market and a growing list of competitors, AT&T and others need to do everything they can to attract customers from other services.

With Hulu’s new live TV streaming service coming to market in May and YouTube TV rumored to be coming to more markets this summer DIRECTV NOW wants to move quickly to cut them off.

Details on the $25 a month off:

Get $25/mo. off DIRECTV NOW + HBO® included when you have AT&T Unlimited Plus. After 22GB of data, AT&T may slow speeds. Customers on Go Big at $35 must select an alternate base package in order to become eligible. Acceptance permanently cancels Go Big at $35/mo. and any HBO® promotions on your account. Svc prices subj. to change. Charges, exclusions & restr’s apply.

Update: An earlier version of this story said the HBO deal for AT&T Unlimited Plus subscribers was for a year. The deal currently has no end date at this time.

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  • Max Chaos

    Getting on Roku would help.

    • Pen Guin

      Roku is more difficult to program on.

      • mnsportsgeek

        And most of their apps are horrendously ugly. I don’t know why anyone owns one.

  • filmex

    And today we learned, via Variety, whereas DISH lost 23,000 customers in the first quarter of 2016, this first quarter of 2017 saw them lose 143,000 customers. Wall Street had predicted they would lose 72,000.
    That’s a lot of potential new cord-cutters.

    During the same quarter, DISH also saw 25,000 satellite broadband customers flee.

    It also makes you wonder if Sling’s sub numbers are misleading, in that they are converting high-paying DISH customers to low-paying Sling customers. Also, during this same announcement, DISH refused to announce how many Sling customers they actually have signed up.

    • CX1

      But once they get enough subscribers they can start the game. Crank up the fees and prices until people flee then offer them something to stay. Typical corporate model.

  • Jeff McLean

    i dropped directvnow afer the 90 day trial with the free appletv. Too many issues, no 72 hour rewind, and no roku support. I kept slingtv now I got free dvr 100 hours (beta tester) and $30 package that is similar to the base package on directvnow. sling is ahead of directv now with dvr, 72 hour rewind etc.. and very reliable.

    • AstroMonster

      I’ve had both. Now that DirecTV Now has squared away the streaming issues, the picture and stability is much better than Sling.

      And the introductory rate of $35 for GoBig is impossible to beat.

      Sling tv’s dvr isn’t that good, either

      Luckily, I carry Netflix, Hulu, and Amazon no matter what tv service I have…so dvr for me is irrelevant.

      I stuck out the early issues with DirecTV Now, got 2 free months added plus free HBO for a year.

      • mau47

        This is the boat I am in, the other streaming services offset the DVR for me but I would still like to have it for random things not covered in the apps. The biggest missing thing for me right now is CBS and CW (mostly CW) but the screen shots they uploaded to the app store last week showed customized ordering in the guide with CW and CBS in it

  • Denis Anderson

    If they do not get AndroidTV support, I will be dropping them…

  • c_hack

    They should spend the money on Roku compatibility. Not having that shows how short sighted DTVNow is.

  • Richard smith

    You can give away all the free stuff you want. Without a Dvr, Direc tv now will fail.

  • Sunny Rain

    I wish they could spend the money they’re wasting on freebies to improve On Demand content to the PS Vue levels,add DVR and support more 3rd party app sign-ins. They’ve got a good channel lineup and pricing going on for them. If they could only add more on the features side. The freebies are useless if you can’t really enjoy the service.

    • Bruce Wayne

      I was just going to say this.

  • Joe Gillum

    I like DirecTV Now and have the original $35 a month. I freaking love Consumer Cellular so there is no chance I will switch to AT&T especially since they use the AT&T network anyway.

  • brewcrew87

    Man. I used to like this site a lot but now it is non-stop rehashing of the same stuff as click-bait.

    None of the information in this article was new. Everything mentioned in this is at least 3-4 weeks old if not a month. No new offers… nothing has changed.

  • Ryan

    I can tolerate the issues for now because of the deal I got initially, knowing (hoping) that new features like DVR will be added and existing features will work correctly. The FireTV app needs a lot of work if they want to get more subscribers. Hands down, DTVN has the best channel lineup so far.

  • brewcrew87

    Well this website lost a reader. Removed my previous message because I mentioned the fact that this article has nothing in the way of new news. Everything in here has been known for many weeks. So long…

    • mau47

      You are not allowed to criticize when click bait things are posted or when a whole new article is posted which is just a copy and paste job from an older article with one or two sentences added. Thems the laws of the land round here.

      • Gust

        Haha you said it.

  • Bruce Wayne

    They should spend the money they spend on these freebies on actually improving their service. Giving someone money to eat poop didn’t change the fact that it’s still poop.

    • mnsportsgeek

      The service is fine. It lacks a lot of features, but it works and the quality is great.

  • Terry H

    What I like about DTV..Viacom Channels and user friendly guide. What I don’t…no DVR and not enough local channels. The lack of DVR is really the deal killer for me so until that becomes available, I’ll stick with Vue.

  • Devin Serpa

    Cord cutters don’t want expensive bloated packages with live offerings.

  • Richard smith

    Dtv now is basically a loss leader, it will just appeal to unlimited data customers for $10 and under contract Go Big customers( which will eventually loose the deal.)