If you grew up in the early 2000s or before you likely remember morning cartoons being a big part of your day. Sadly over the last 10 or so years more cartoon shows have slowly been replaced on most broadcast TV stations.
Now Sinclair Broadcast Group and MGM are teaming up to launch a daily morning cartoon block called KidsClick. This new kids’ block of TV will air on 170+ Sinclair-owned stations and be streamed online through ThisTV’s website.
KidsClick will air daily across broadcast television, online, pay TV, mobile, and over-the-top (OTT). KidsClick will air Monday through Friday from 6 a.m. to 9 a.m., and from 7 a.m. to 10 a.m. on Saturdays and Sundays.
“The broadcast industry was the original destination for children’s programming, and we are very excited to once again play a meaningful role in offering such important, high-quality content,” said Steve Marks, executive vice president and chief operating officer for Sinclair’s television group, in a statement. “Our decision to re-enter the kids’ space with KidsClick is a natural step for Sinclair as we expand our reach to the next generation of broadcast viewers. More importantly, our KidsClick platform offers parents an option for high-quality, well-known, carefully vetted content and brands.”
“ThisTV is thrilled to be a broadcast partner for Sinclair’s new children’s block, KidsClick,” said John Bryan, president of domestic television distribution for MGM, in statement. “As ThisTV continues to evolve, KidsClick gives our audience more choices with established brands and introduces them to some exciting new children’s programming.”
KidsClick will go live on July 1, 2017 at 7 a.m. with your first look at the new morning cartoon block.
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