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HBO, Netflix, Hulu, Amazon, Disney, CBS, & Others Today Teamed Up to Fight Online Piracy


In a shocking moment of team work over 30 entertainment companies, including power players like Netflix, HBO, and NBCUniversal, have joined forces today in an effort to fight online piracy. The new group is called the Alliance for Creativity and Entertainment (ACE), and the partnership, while somewhat thin on specifics, will allow the content creators involved to pool resources to conduct research and work closely with law enforcement to find and stop pirates from stealing movies and TV shows.

“BBC Worldwide invests in, commercializes, and showcases content from the BBC around the world and champions British creativity globally. It is the lifeblood of our business and we must ensure that we do all we can to secure and protect it from theft and illegal distribution. The ACE initiative is hugely important at a time when content consumption habits are rapidly shifting and methods of piracy are becoming more and more sophisticated.” Martyn Freeman, General Counsel, BBC Worldwide

“In this golden age of content it’s more important than ever that we remain vigilant about copyright protection. For the creative community to truly flourish, it must know that its work will be safe from theft. That is why we are proud to be a part of ACE. We look forward to working with our fellow members to ensure that consumers continue to enjoy the programming they love for years to come.” Jonathan Anschell, Executive Vice President, Deputy General Counsel and Secretary, CBS Corporation

“At the intersection of media and technology lies creativity – and at Hulu, one of the most important things we can do to serve our viewers is support and protect that creativity. Despite all of the progress we’ve made as an industry, piracy continues to threaten the rights of the storytellers at the heart of the entertainment business. We are proud to be part of the ACE coalition and help strengthen the fight against content theft globally.” Chadwick Ho, SVP, General Counsel, and Corporate Secretary, Hulu LLC

Here are some of the larger companies that joined the effort to fight piracy: Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications Inc., Village Roadshow, The Walt Disney Company, and Warner Bros. Entertainment Inc.

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  • HeyRadar

    How about they come up with a way to make it easier to access their content? Such as:

    o Why are only last 5 episodes available ‘On Demand’? So if you missed one, guess what people will do?
    o Why can’t you easily access your UltraViolet locker from a Fire TV device?
    o Why can’t I purchase a show/movie and transfer it to another account?

    • JGaLaXY

      lmao yup this is another one of the problems, i wouldnt have to do this if i could EASILY watch a repeat of your show lol, I remember Verizon trying to charge me to watch an epiosde of supergirl on demand lol that was 5 weeks old, yeah thats not happening

    • Michael Allbritton

      What @HeyRadar:disqus said.

      Bootlegging isn’t the problem. They will never be able to completely prevent bootlegging, but the entertainment industry can greatly reduce it to a manageable level if they will just stop treating ALL of their customers like criminals and let those of us who actually want to pay (a reasonable amount) for their product do so, and let us access that product where and when we want.

      And quit it with limiting the number of episodes and how long I have to watch them in the On Demand apps. That’s just annoying.

  • mnsportsgeek

    Good. People justifying piracy because they can’t find something on Hulu or Netflix is one of my bigger pet peaves.

    • Javier Garrido

      Not justifying, but they’re in a way part of the problem too. I have bought all the Star Wars movies since the 80s, beta, several vhs releases, DVDs, blu-rays, but still I have no way to access to those movies in the cloud, to do so, I need to buy the blu-ray again so they give me the promo code. So ‘sometimes’ they should make it easy for buyers. The last Star Wars got released in 2D, and 8 months later in 3D, guess what, I got the 2D movie online, and I bought the 3D version. I’m not going to keep buying the same movie every year. I’m not defending piracy, but there’re many reasons why it happens.

      • AstroMonster

        All you have to is rip them to video format then use Plex Cloud to access them

        No excuses

        • Josh

          You do realize ripping them is still illegal right? Actually in order to even do it u need additional software like slysoft to remove copyright protection.

          • AstroMonster

            Maybe, but you aren’t stealing anything.

            Personally, I just buy what I want to watch in either Blu-ray or digital format, so I never have the issue

          • FranchisePlayer

            I’ve heard this before where ripping is still illegal as the content is somehow only “leased” to you on some form of media (Bluray, DVD, etc). However, if you create a “backup” for your personal use, they don’t seem to think it’s a copyright violation. Clear as mud right?

            I think if you rip a copies of a movie and then sell Bluray, DVD, etc copies of it then it’s more of an obvious violation. But if I want to backup my investment in a digital format in case the disc is damaged, I can either buy a new one or use my backup until I decide to get an original disc.

            Still kinda iffy as they lose out on $$ when there’s damage and you want a new disc. There are costs to make the discs but the amount they lose is probably not significant. Now, if you make lots of backups and give them to all your friends, that’s a problem.

  • Soyntgo4it

    LMAO Well give the people what they want then, we want the latest movies, all our channels so we can watch our favorite shows. Stop limiting us and also stop having us add ons for the premiums stiff just include it in your high cost plans. Give us DVR features for all streaming services, all the newest movies that are out we should get right away instead of having to waiting and go onto another App to watch it for nothing$$$. Stop whining and just make us all happy. Give the people what they want and they will pay.

    • AstroMonster

      Whether they give you what you want or not doesn’t justify stealing it.

      You’re not entitled to anything.. it’s optional entertainment…

      • beentheredonethat2

        “You’re not entitled to anything” I guess you didn’t vote for Bernie Sanders then.

        • Soyntgo4it

          Seriously a political comment anything more original than that BS .

      • Soyntgo4it

        We are entitled to it if it is available. I said nothing about stealing content for free.

        • AstroMonster

          You said that if they don’t want people stealing it, then give them what they want?
          Did you not?

          And no..you are not entitled to it just because it is available.

          If it is available, then you have the option to view it in whatever manner that the content owner has agreed upon, or to buy it in the format that the content owner offers it for purchase.

          The new pair of sneakers in the store window, or the newest video game system.. whatever…you are not entitled to them either just because they are available.

          Hollywood is a ” for profit” business, no one is entitled to what they make.

          • mnsportsgeek

            Also, people don’t pirate because they are “standing up” to Hollywood. They’ll tell you that’s what they’re doing because they think that’s a good excuse. In reality, they pirate because it’s easy and they know they won’t get caught, which is pretty messed up when you think about it. What else would people do if they know they wouldn’t get caught?

          • AstroMonster

            I know people at work that when I say I just went and saw a movie at the theater, they brag about watching the same home at home for free.

  • FranchisePlayer

    Is this because piracy is so bad, Disney had the best year *ever* for a movie studio? Piracy is not the problem the MPAA and others make it out to be. Fears over the advancements in technology have actually helped the industry, not increase piracy.

    The small number of people who pirate content are a drop in the bucket compared to what studios are making. Creating groups like this may end up costing the consumer more to fight what amounts to an extra yacht for an executive.

    Make great content and make it accessible for people to watch is a great business strategy.