Hulu Handmaid

Hulu Is Now the Second Most Used Streaming Service


The battle for streaming supremacy has been heating up recently with Netflix, Hulu, and Amazon all fighting it out for the top subscription streaming service.

Now we get a look not just at raw numbers but also at how often each service is used in the United States thanks to Comscore.

Yesterday Comscore released a study that looked at what Americans really watched in March 2017. From this data we get a good idea of what service is popular. Now this is not subscribers, because many subscribe to Amazon, for example, not for the video but for the shipping.

So let’s take a look at the data.

According to Comscore cord cutters who subscribe to Netflix watched 38 hours of video every month. Non-cord cutting homes streamed an average of 27 hours a month. That makes Netflix the most popular subscription streaming service.

Hulu came in second with cord cutters according to the report with 34 hours per month on average. What is surprising is with non-cord cutting homes Hulu did better than Netflix with 30 hours per month.

In third place was Amazon with just 16 hours for cord cutters and 11 hours a month for cable subscribers.

It is important to remember that these numbers come before Hulu’s live TV service launched. So this does not count binge watching ESPN.

So what do you think of these numbers? How would you rank the top three subscription streaming services? Leave us a comment and let us know.

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  • HeyRadar

    This conflicts with the “most popular” streaming service stats.

    Netflix 77.3%
    Amazon 75.2%
    YouTube 49.1%
    Hulu 45.2%

    You would think that if people are streaming almost as many hours on Hulu as Netflix then Hulu would be very close in popularity.

    • Richard smith

      Are those stats what people Have? I have Amazon and rarely use it.

      • Ben M

        That is because Amazon Prime video is mostly a throw in service that rarely has anything worth watching. I have Amazon Prime for the two day shipping. I would certainly not pay for it if it was video only.

    • Ben M

      I think it is two different sets of statistics.

      Cord Cutter is referring to is how many actual hours subscribers watch a streaming service.

      You’re referring to # of subscribers that each streaming service has.

    • mau47

      Well, it’s more so about user engagement than number of users. For example, I would say I am a youtube user making that userbase higher, but I watch MAYBE an hour of youtube a month, I also subscribe to Hulu but watch significantly more time wise.

  • Richard smith

    Binge watching Espn?

    • Ben M

      LOL….I thought that also. Does that mean if I watched 4 hours of CBS I binge watched CBS?

      • Rene Shabastari

        On Hulu Live it would skew the numbers, so yes

        • Sunny Rain

          You missed the point why “binge watching ESPN” was a concern.

          • Rene Shabastari

            Nope, sure didn’t. If you don’t know people who have ESPN on 24/7 as background or whatever Sport they want to watch in between then that’s your misunderstanding.

          • Ben M

            binge watch·ing
            noun
            the practice of watching multiple episodes of a television program in rapid succession, typically by means of DVDs or digital streaming.
            “people who watch television online say they regularly indulge in binge watching”

          • Sunny Rain

            This means you don’t know what “binge-watching” is. Watching a channel 24/7 is not binge-watching.

          • Rene Shabastari

            https://www.merriam-webster.com/dictionary/Binge%20watching
            So first of all there’s no official definition although I know you can find one, there isn’t a sanctioned one.
            Besides that, ESPN doesn’t have shows, ergo someone with sense can deduce what is meant by the phrase in a setting that discusses viewership and the possibility of muddying those numbers.
            But I respect your right of not wanting to be one of those people.
            I won’t get in your way of correcting people that use speech in a fluid way any longer, casting away all forms of connotations in favor of the strict and all mighty denotation.

          • Sunny Rain

            I know what “binge watching ESPN” was meant to say. That doesn’t mean it’s the correct use of binge-watching.

            Here’s the definition of “Binge Watch:” https://www.merriam-webster.com/dictionary/binge%20watch

          • Rene Shabastari

            “Hold my beer, someone on the internet is wrong!”

  • Ben M

    “What is surprising is with non-cord cutting homes Hulu did better than Netflix with 30 hours per month” – This is not surprising when you consider Hulu’s greatest appeal is being able to watch current season shows shortly after their original airing. Not all shows obviously, but a good amount. So if you miss an episode and want to catch up or do not want to tie yourself to the live tv schedule, Hulu is the go to streaming service.

    • Richard smith

      Don’t most cable Dvrs have on demand?

      • AstroMonster

        Hmmm…do you mean don’t most cable companies have on demand, because a dvr is going to give you on demand for anything you record…

        But getting back to the cable on demand question..yes….cable companies give you on demand content for a large number of shows. They also make you sit through every commercial, too.

        I’m also betting a lot of people pay the 11.99 or 7.99 to Hulu instead of doing the $15 that cable companies charge for the DVR

        In addition, some people may subscribe to a bare bones tv package that doesn’t give them access to on demand content for shows they want because they don’t have that channel in their lineup

        • Sentsuizan

          On top of that the Hulu live gets you all those on demand shows that cable has – though you still have to sit through the commercials even if you have no ads. Probably a contractual thing like those few shows on the non-live Hulu that have ads at the end.

  • Sunny Rain

    This makes more sense than studies that used to Amazon #2. Yes, Amazon has more subscribers but many of those don’t even know there’s Amazon Prime TV. And those who know find very little content to watch. I know because I subscribe to the 3 services.

    Also, how do you binge watch ESPN?

  • Rene Shabastari

    I don’t know why this article made me realize this but because Comcast always throws in basic cable and free basic box (which I’ve never connected) with my internet plan I am technically not a cord cutter anymore, ever since I moved to a Comcast region a couple years ago. And I’m one of the cord cutter veterans. Kinda makes me sad, lol

  • TV Barrington

    I do wonder how much more Hulu Live would bump up Hulu’s stats if they were able to incorporate AMC and a few of the other popular channels that people like. Personally, I’m waiting for AMC to arrive on Hulu, and waiting for Hulu Live for the Roku, but I might try out Sling TV first.

  • Salman Ahmed

    Garbage I have all three of them and I watch amazon more then the other two

    • Andrew McVeigh

      well, that’s a statistically valid sample size of 1

  • YorkshireTea

    Well, I’ll probably never take part on any of these studies, as I live abroad. I do use all three services. I’d say that I mostly binge on Netflix, but I tend to watch (or at least look through) both Netflix and Hulu on a daily basis. I occasionally watch Amazon when I can’t find what I’m looking for in the other two. If the same content is available on Hulu and either Netflix or Amazon, I’d rather watch on the latter ones, as they don’t force me to watch commercials. So, for me, it has always been Netflix/Hulu (more or less tied) and then Amazon.

  • Sentsuizan

    I feel like this may not accurately reflect cordcutters vs non-cordcutters.
    If simply asked whether they have a cable sub, that would include people (like me for example) who only subscribe to cable because it’s cheaper than subscribing to internet by itself. I don’t actually watch cable. Don’t even have my xfinity box hooked up.
    I think Comcast and other companies count on this sort of thing to make themselves seem more popular than they are.