This is Us NBC2

Hulu Outbids Netflix For “This Is Us”


Are you a fan of the hit show “This Is Us? Soon the FOX-produced NBC drama’s back catalog of shows will be a Hulu exclusive.

According to reports Netflix, Amazon, and Hulu got in a bidding war for U.S. streaming rights to the show and Hulu won with a reported $3.5 million per episode.

Hulu has recently been on a buying binge for shows especially shows that used to be on Netflix. FOX recently pulled most of its shows from Netflix and has moved them over to Hulu. NBC and ABC have also announced deals to move back catalog shows over to Hulu. Shows such as “Full House,” “MASH,” “Glee,” “Bones,” and “American Dad,” have all moved to Hulu or have announced deals to move over to Hulu soon.

Netflix is reportedly ready to spend $7 billion next year on original shows and films in an effort to offset studios who seem less willing to put their shows and movies on Netflix. At the same time, Netflix announced a price hike that will have most Netflix subscribers seeing a $1 a month increase.

How will this change affect the streaming layout? For now we will have to wait and see what happens, but clearly, Hulu and others are willing to spend a lot of money in an effort to get new market share.

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  • mr Dave

    Not surprising since Both FOX and NBC are part owners in HULU.

  • Lynnneez

    Awful show, could care less where it goes.

    I wish Netflix would consider a more balanced approach. The idea of all streaming providers clamoring to create their own content is a nice adjunct element to their services (that may or may not add value), but they should avoid banking on original content only. While Netflix has a couple of popular original content shows, most are niche and I doubt have a big enough impact to bring in large numbers of subscribers or keep subscribers through price hikes. I certainly don’t want to pay more just to enable Netflix to create more original content. I would be far more open to paying a bit more if it meant Netflix could snag more content from other sources.

    • mr Dave

      Netflixs doesn’t have a choice but generate it’s own content as most of the film studios are owed by competitors Disney, FOX, HBO,ect. who will not licenses it to Netflixs anymore.

      • Phuq_Me

        Exactly. The $3.5 million per episode Hulu pays for this show really just goes back to itself. So there is zero real cost. Netflix can’t compete with that. All this content people want Netflix to keep or get Netflix would have to charge $20 a month or more just to get/keep it. Even then content owners may rather try to starve Netflix to death.

      • BloodLust

        Netflix time is limited. My guess is what will happen if they hang around long enough is they will be bought out by a major studio or face a steady decline in membership. With all the major studios hopping on board with the streaming world, Netflix really doesn’t have much to deliver anymore as they have lost their uniqueness.

  • Darren Bratton

    I like all these acquisitions..but I have to wonder when they’ll raise their prices…especially the no commercials plan…