V4 Antenna

Interview: The President of Antenna Direct – OTA 3.0, Broadcast TV, The FCC, & More


This week I was able to sit down with Richard Schneider the CEO of Antenna Direct. We talked about everything from the new 3.0 over-the-air TV standard to the FCC and broadcast TV.

This was a great opportunity to get a look into the world of broadcast TV past, present, and future.

Here is our interview with Richard Schneider.

You can also download the audio of the interview with our new podcast: Cord Cutting Conversations. A few times a month we will be releasing interviews with some of the most interesting people in the world of cord cutting.

You can download the MP3 here: http://traffic.libsyn.com/cordcuttingconversations/Antenna_Direct_Interview.mp3

You can subscribe to the Cord Cutting Conversations podcast here: http://cordcuttingconversations.libsyn.com/rss

Itunes, Google Play, and more coming soon.

Our goal is not only to inform everyone about cord cutting but also to record the history behind many of these companies. As the world of entertainment changes someday we will look back on these last few years as the starting point of something new and great.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

  • paul

    Interview podcasts of cord-cutting info 15 mins to 30 min, a
    great idea, as long as its not a product sales commercial , unless stated at beginning of podcast..

  • TexMarque

    So I listened to the podcast and Mr. Schneider says that ATSC 3.0 is an interactive IP system. He fails to elaborate how that can be with just being received over an antenna. My guess is that it will work with your internet; will 3.0 work without an internet connection? The FAQ on antennasdirect.com has no explanation of how any of the spy “features” work. Targeted ads, click for more info on Amber alerts, and accuracy for how long people are actually tuned into any particular show, etc.

    • 3.0 can transmit back to the stations it does NOT need home internet.

      • TexMarque

        ATSC.org acknowledges the targeting and collection of data; but fails to explain how the broadcaster gets it. A CNET article (may 2016) says that 3.0 is a hybrid system, the antenna received signal and the interactivity via broadband (and left that unanswered). That leaves me to wonder how. So if it doesn’t need home internet, how does the collected data get back to the broadcaster?

  • Andrew Lindeman

    Can you interview the CEO of Silicon Dust next- wondering what ATSC 3.0 means for their products and when a compatible HDHomeRun will become available…!

  • Dennis Pastorizo

    I LOVED this interview! I am fascinated with antenna technology and it’s cool to hear about innovations in that field. Hopefully this next 3.0 generation will indeed fix all those glitches the current system has and will indeed be more robust. The signal is so great but it can drive me crazy when it gets scrambly.