New Study: 9% of All Americans Are Considering Canceling Cable/Satellite


By

on

in


A new study from Strategy Analytics says 9% of all Americans are considering canceling cable/satellite. When looking at just 18-24 year olds that number jumps to 14%. This would be a jump from 2013 where according to this study 6% of all adults with a internet connection canceled their cable cords last year.

Strategy Analytics predicts that cable and satellite subscriptions will drop to 79% down from 81% in 2013. They attribute this to cord cutting and younger viewers who never paid for cable.

They also point that antennas are making a big come back with a 7% jump in US usage. Over 21 million Americans get TV from a antenna.

Summary: This continued growth from 6% canceling their service in 2013 to 9% in 2014 shows a positive trend for cord cutters. As this trend continues it will create a larger market for online services. This is evident by Amazons recent move into the set top box market with their Fire TV. We also see Roku moving into TVs and streaming sticks.

A recent study by Digitalsmiths Consumer Survey reports that 43% of all cable users are considering downgrading their service in 2014. It is very likely that most of the users downgrading will supplement their service with online options like Netflix or Amazon. Overall the cord cutting market is stronger than ever and the future looks bright.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.