Nielsen Is Now Measuring Netflix Viewers


By

on

in


Netflix is notorious for not divulging viewing statistics for many of their shows. To address this Nielsen is teaming up with select broadcasters to track the performance of their shows on video-on-demand services starting with Netflix.

Among these partners are A&E Networks, Disney/ABC, Lionsgate, NBCUniversal, and Warner Bros.

Now Nielsen will provide data comparable to what Nielsen provides for traditional live TV including ratings, reach, frequency, and demographics.

“We feel Netflix is a really important part of the ecosystem, particularly as we see some of these numbers and rankers,” said Brian Fuhrer, senior VP of product leadership at Nielsen.

This marks a massive shift in how content owners view video-on-demand services. In the past it was almost treated as an afterthought, but now it is becoming an increasingly important aspect of their growth.

Now companies such as NBCUniversal and Disney are hoping to learn more about who is watching what on Netflix in an effort to create more content that Netflix viewers want to see.

This will also help studios be better informed when selling programming to Netflix and other video-on-demand services.

Nielsen did not share when they plan to release their first Netflix numbers but soon we may get a better idea what viewers on Netflix are up to.

Source: B&C

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.