High Castle Amazon

Report: Amazon is Working on A FREE Ad-Supported Version of Prime Video


For some time now we have heard that Amazon was considering a free ad-supported version of Amazon Prime Video. Now according to AdAge this free service is close to becoming a reality.

According to sources who spoke with AdAge Amazon is in talks with TV networks, movie studios, and other media companies about rights for a new free streaming service.

“Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week,” says one of the executives, speaking on condition of anonymity to discuss a project that Amazon has not announced.

“Amazon is taking a smart approach,” one top ad agency executive adds. “The only way to strike these deals is to provide a revenue share and share data insights.”

Amazon would not be the first service to do this. tubi TV and Crackle are maybe the best known free ad-supported streaming services out there. Roku also recently launched their free streaming service called The Roku Channel.

The question now is will Amazon find partners willing to work with them and what exactly will be included with this ad-supported version of Amazon Prime Video. For now, we will have to wait and see as we are likely looking at 2018 at the earliest before any announcement on this service is made.

Source: AdAge

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  • craig2web

    This would be great news. I currently subscribe to Prime but would love to eliminate the expense in exchange for limited ads. I already own a decent amount of digital movies and TV shows, so having a decent free service, especially if it includes live news from one or more of big news providers would be ideal. And I’m sure this would help coax content providers into allowing cable and satellite companies a la carte service to customers. The sooner the better!

  • E Galarza

    I bet the commercials will have a hotlink somewhere on the edge of the screen to buy the advertised product from Amazon 🙂 🙂 But hey, that’s a good service and I wonder if I can mix paid prime channels with some free ones I rarely watch but would like access to watch that one program not available elsewhere.

  • RubberBoloney

    No thanks, the main reason I use Amazon Prime, Netflix and Hulu is to eliminate the commercials.

    • Unique_Username99

      Hulu has commercials. I’m not paying $4 a month extra to remove them. I’d pay the $4 extra for ad free AND 4 streams like Netflix. Also I would actually USE Prime if they had a free ad based version. Already pay for Netflix not paying for Prime.

      • RubberBoloney

        Well, then go on and stream that way. But think about it. Your paying for the service, then you are being bombarded with advertisements. those adverts ruins the continuity of the program and are annoying to watch. As time goes on you should expect, just like broadcast TV you will have 20 minutes or less of a 30 minutes program and 10 to 12 minutes of adverts. And it goes on.

        • Unique_Username99

          and I can stop paying them at any time. Free market is awesome

      • Michele Piper-Cassell

        Hulu has commercial free version which I enjoy. I pay 4 extra dollars and enjoy it.

        • Unique_Username99

          Yes I know they have commercial free version. I have better thing to do with my $50 a year.

      • HeyRadar

        I used to think that way. Then I reminded myself, I used to pay $10-$15 just for a DVR. Then $4 sounds pretty good.

    • rjdriver

      Agreed. I am more than willing to pay for quality ad free entertainment. But I will never go back to a cable like environment, where you actually pay to watch commercials. And I am pretty much spoiled to the point now where even a free service with ads would not appeal to me.

      If Amazon feels there is demand for an ad supported free version of Prime video, that’s fine. Roku recently introduced an ad supported free channel, so apparently both feel there is an unfilled need for this out there.
      Different strokes.

  • Garry

    Maybe we won’t have to pay for prime in order to get FREE shipping for an extra $2. I would be willing to pay $5 for FREE 2 Day shipping and forego their Prime Video all together.

  • Ottis DA Da aD

    I’m so turned off from these Free ad supported video services, even the pay ones like the limited hulu commercials. The ads sometimes repeat back to back, even 4 times in a row. The adds sometimes get stuck in a loop of the same 2 or 3 for 10 minutes or so & the program never plays. The ads will sometimes just cut in at a random spot in the program where commercials aren’t typically placed. Don’t get me started on crackle. I had 2 commercials when I clicked on the program. The program then started with the theme song. Directly after that 4 more commercials. Directly after that 4 more commercials. That was not a typo lol. The commercials on live tv aren’t that intrusive compared to this.

    • Unique_Username99

      So would you pay $60-$120 a year for an ad fee Crackle? No? Neither would most people. Hence the commercials. You can’t have ad free and cost free.

      • Ottis DA Da aD

        Hence, I never said I didn’t like commercials. I dislike the intrusiveness of the commercial placement & the errors when it gets stuck in a loop & the commercials wont stop.

        • Unique_Username99

          And if they don’t fix that no one will watch and it will go kaput. A smart business learns from it’s errors and fixes the issues. Dumb ones die off.

        • Cooper McChester

          Totally agree with you. We tried Crackle and another free service and it is the bad implementation of the commercials that make it unwatchable.. They come in at very odd times, they repeat the same commercials and some of the commercials are SO LOUD that it just kills the experiance. Ad free for me. I

        • David1970

          I agree and pay extra for no commercials. Only CBS All Access charges more for no commercials and then gives you promos/commercials during programming.

          • Doesn’t Hulu do that for a few shows too?

  • Robert Frankenfield

    I like the idea of streaming free content, even with commercials. I have gotten spoiled with paying for no commercials but think this is a really good step in the right direction. I’m glad to see content providers are cutting out the middlemen, AKA Cable providers, and getting back to the days of old. This is the way it should be… Let the advertisers pay for the service and not double dip from both advertisers and consumers.

  • Malignar

    More options = better.

  • BigO

    I am curious to see what they come up with, but it will not change the fact we subscribe to Amazon as a Prime member.

  • HeyRadar

    All streaming services should be free with commercials and a small charge to not have commercials.

    That gives us the best of both worlds.

  • Carol

    I think the ad version of tv services is great not everyone can afford to pay for streaming services, and some simply don’t want to. I am spoiled I only watch Netflix and Amazon prime where there is no commercials. I don’t even want to fast forward thur commercials.

  • Daniel Darnell

    This article needs to be updated, Amazon came out and stated this isn’t true and they have no plans for an ad supported Prime Video service.