Family Watching Television Together Arguing Over Remote

Report: DIRECTV NOW, Sling TV, Hulu, PlayStation Vue, Ect Added 962K Subscribers Recently

Family Watching Television Together Arguing Over RemoteYesterday the analyst firm MoffettNathanson released a report on the state of live TV streaming services such as Sling TV, PlayStation Vue, Hulu, DIRECTV NOW, fuboTV, and others. According to Craig Moffett the decline of pay TV is going to continue.

“We’re long past any pretense that this is a temporary phenomenon, or that the OTT genie might somehow be put back in the bottle,” Moffett wrote.

The report went on to estimate that Dish’s Sling TV added 239,000, AT&T’s DIRECTV NOW added 323,000 (excluding free trials), and 400,000 subs split among PlayStation Vue, Hulu’s live TV service, and YouTube TV.

According to Moffett all live TV streaming services will have a total subscriber base of over 4 million before the end of 2017.

What is maybe so shocking here is the fact that 4 million live TV streaming subscribers is just a fraction of the cord cutting world. Depending on what report you look at, there are between 20 and 25 million cord cutters/cord nevers. It still looks like most cord cutters are happy with their on-demand services and do not see a need for a live TV streaming service.

Clearly live TV streaming services are picking up speed but the question is will it be fast enough to offset the decline of traditional pay TV.

Source: FierceCable

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  • Phantom_e

    I wonder what the long-term impact will be for programming quality and quantity. It costs money to produce this programming and distribute it, etc.

    • Teddy G

      Netflix and Amazon have made excellent television shows. I feel, better than any of the OTA and paid basic cable channels. HBO and Showtime are more popular and affordable now that people can afford them without the extra cost of basic cable subscriptions. That can only mean more revenue for these content makers to invest in programming quality.

      • CordCutting2017

        OTT / a la carte and splintering make up for it and put the old players 1 foot in the grave. The biggest thing that will rumble throughout pay TV is Philo launching this month which accounts for ~40 channels that make up the bulk of most subscriptions ranging in a minimum of $80-$100/mo and only charging $16-$20/mo for the service. There should be a bigger shift coming soon in the next couple of months in these numbers as people catch on to the other options in the market place. Seems like most of the content producers are launching their own independent services which will net them a higher margin going direct to the consumer and not having to negotiate only a portion of the proceeds from the cable/sat companies.

    • TexMarque

      Less is more. Right now, the general quality of programing is pretty low while quantity is pretty high. This is the free market at work.

    • mnsportsgeek

      Hopefully less junk. Unfortunately, it may also mean less creativity with networks only investing in shows they know will be a profitable.

    • carl_steve

      The current programming contains a huge amount of reruns. There are several OTA and cable channels in my market that rely heavily on reruns of many popular shows, such as Criminal Minds, CSI, Law & Order, and their spinoffs. In terms of content, I sometimes wonder if I’m getting my money’s worth.

  • Jared Cheeseman

    everybody going ott

  • Karl Childers

    Time for the FCC to step in and mess everything up.

  • Robert Frankenfield

    I just hope they address the volume increasing during commercial breaks. On SlingTV’s AMC channel, the volume goes way up during commercial breaks. I thought the law was written so any live broadcast from networks during commercials would be breaking the law with extremely loud commercials. I can see the law didn’t address the loud commercials for VOD. But loud commercials in streaming live TV should fall under the regulation.