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Roku is Launching a Free Streaming Service Today


Today Roku is launching a new streaming service that will put a ton of 100% free movies and TV shows all in one place. The new channel will be called “The Roku Channel,” and it will bring in a collection of top films from leading movie studios including Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment, and Warner Bros.

“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, vice president of programming at Roku. “With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”

With this new channel you will be able to easily find and stream movies such as Ali, The Karate Kid, Legally Blonde, Zookeeper, and many others.

“There is tremendous opportunity for our content to be viewed on the Roku platform,” said Danny Fisher, chief executive officer at FilmRise. “Now with The Roku Channel launch, Roku is offering its customers even greater value by giving them free content while enabling publishers like us to benefit from simple discovery that drives greater engagement.”

Roku says the new “The Roku Channel” will be rolled out in phases over the next few weeks. You will need to add “The Roku Channel” to your Roku player from the channel store because it will not be automatically added to your Roku.

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  • risingtide

    I bet they will have unskippable ads.

    • tmcb82

      It’s free. How else do you expect them to pay the content providers?…

      • risingtide

        I didn’t say it shouldn’t have ads. I said I bet there will be ads.

    • rjdriver

      Roku has been saying for some time that ads were soon going to be their primary source of revenue. The debut of this channel is not surprising. I have gotten too spoiled by commercial free entertainment, so I probably will not be watching unless they limit the ads to less than 10 minutes per hour.

      I just hope they use that new revenue source to produce better hardware. The last two generations of Roku media players have both hit the market with easily forseable problems, from overheating to 4k/HDR issues.

      • risingtide

        Yeah, I’ve got used to life without ads. But everybody is using ads for revenue so we’re doomed.

  • tmcb82

    It’s free. How else do you expect them to pay the content providers?

  • b_e_q

    Is it just FilmRise, or will Roku aggregate multiple content partners?

    Will Tubi, etc throw their libraries into this channel?

  • Elliott Cooper

    Ads or not I’m glad that Roku id bumping up their game. AWESOME!!! Keep up the good work. Hopefully, they can work on bring more sports channels to their devices…

  • jmgnyc

    I’m sure it’ll have ads which makes it a deal breaker for me. I am willing to pay for no ads and will go to sources where I can get that. Roku is going to be in trouble if it needs to rely on ads for revenue.

    • David1970

      There are far more people willing to accept ads than there are willing to pay to avoid them.

      • jmgnyc

        I’m not so sure about that but maybe. Netflix, Amazon, HBO, Showtime and Starz might disagree. CBS, Hulu, AMC, FX and even Youtube all felt it was necessary to offer ad free options. Tivo and other DVR options (including cable) remain incredibly popular for skipping commercials. Streaming services that either don’t offer a DVR or offer a DVR where you can’t skip commercials are niche products. It sort of adds up to people will pay to not watch ads.

  • Denise Mike Sanford Covill

    we can`t get it here in Canada what a bummer.