Today Sling TV announced a deal with the Competitive Carriers Association (CCA) to bundle their live and on-demand service with CCA members’ wireless plans for new and existing customers.
CCA currently has over 100 wireless carrier members and a mission statement of “CCA is committed to being the premier advocacy organization for competitive wireless carriers and stakeholders. CCA will use advocacy leadership, education, and networking opportunities to help competitive carriers grow and thrive in the wireless industry.”
The new program marks the first time members of CCA, an advocacy organization representing rural, regional and nationwide wireless telecommunications providers, can bundle wireless solutions with a live TV streaming service.
“This new program helps level the playing field for CCA’s nearly 100 members in an increasingly competitive video industry, where providers constantly battle for customer loyalty,” said Warren Schlichting, Executive Vice President of Marketing, Programming and Media Sales, Sling TV. “Now, Sling TV and CCA make it easier than ever to give CCA members’ 120+ million customers access to the popular entertainment they want at an industry-leading price.”
“We are delighted to partner with Sling TV, the leading live TV streaming service, on this new program, which will bring immense value to members, especially those that do not currently offer video,” said Steven K. Berry, President & CEO, CCA. “Customers of CCA members now will have the ability to easily bundle their wireless service with their Sling TV entertainment on a single bill.”
Atn this time it has not been announced what members will be offering a bundled Sling TV deal. More details will likely be announced at a later date.
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