Fans were not the only ones enjoying March Madness. Sling TV seemed to be getting into the mood with a surprising uptick in ad sales.
Sling TV uses a program called programmatic advertising, which saw a huge increase in sales for Sling TV during March Madness.
What is programmatic advertising? This type of advertising allows Sling TV to sell ads directly targeting a demographic watching an event. In short you may be seeing different ads than some other household watching the same event/show. The hope behind it is to always market relevant ads to the people watching the show.
According to Tremor Video the company that sells ads for Sling TV there was a 51% jump in sales for Sling TV during March Madness.
“Because of this new paradigm, the NCAA tournament brought with it a 51 percent jump in programmatic sales for Sling TV,” reports Adam Lowy, general manager of advanced TV, digital & analytics with DISH Media Sales.
TV ads are a $72 billion marketplace and the digital video marketplace makes up $12 billion.
“Through our partnership with Tremor Video, we’ve now worked with thousands of advertisers that are swiftly embracing real-time access to the largest screen in the house,” said Lowy. “The momentum started with the NCAA tournament, and now the next TV moment is upon us – the NBA Playoffs.”
Why is this important to cord cutters? Customizable ads can be sold for more than the generic ads you see on most TV shows, which allows services such as Sling TV and DIRECTV NOW (which also uses a similar system) to keep prices low. Without these ads the price for services such as Sling TV would have to skyrocket. Now it can keep making money at the same price.
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