Smiling family sitting holding remote control

Study: Most Cable TV Subscribers Also Subscribe to a Streaming Service


Today we got confirmation of something that has long been rumored: most pay-TV subscribers also subscribe to a streaming service. This comes from a report released yesterday by Parks Associates.

“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu,” said Brett Sappington, senior director of research, Parks Associates. “Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options.”

You can see the full report here:

For a long time we have asked cord cutters if they went back to cable TV would they cancel all of their streaming services. Typically we hear they will keep at least one if not two. This survey seems to back that up making cable TV look even less of an attractive option for cord cutters who are on the fence.

It has also been suggested that the growth of streaming services with cable TV subscribers has helped the growth of cord cutting. As more Americans move to streaming their content and use less pay TV it becomes easy for them to ditch pay TV in favor of a streaming world you are already comfortable with.

Sadly the report did not break down how many cable TV subscribers have two or more streaming services. Hopefully, in the future, we will get a study that also lists how many cable TV subscribers have multiple streaming services.

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  • TexMarque

    Duh. Netflix (as a DVD mail-order service and streamer), Prime and Hulu have been add-ons for years by pay-TV subscribers. There just isn’t anything on most of those channels worth watching. Since the 2008 Great Recession, more and more people are paying attention to what their cable bills are actually costing them, so yes, people are cutting the cord and using at least one streaming service.

  • Spencer Karter

    As of right now, we’ve been with DIRECTV for 8 years (almost 9 years) despite recently subscribed to Hulu, Netflix, and Amazon Prime.

    • Marc H

      Same, except I don’t have hulu, for now these services are add ons, I am waiting and monitoring for the time DTV can be adequately replaced.

  • craig2web

    Why on earth would people subscribe to both traditional pay TV and premium streaming services? That just seems like an incredible waste. No wonder so many people have difficulty saving for retirement. smh

    • TexMarque

      Economically, it makes sense to subscribe to a basic TV and internet bundle and then add on a VOD such as Netflix or Hallmark Movies Now.

      • craig2web

        You’re saying your TV & internet bundle is cheaper than (or same price as) internet only?

        • TexMarque

          Not exactly. If one is on the wrong side of the building or just out of OTA range, or a family viewing a lot of TV from morning to night, Then, yes, the basic “must carry” bundle with internet is good. Comcast has a basic + 10 w/internet bundle for $39.99 (12 months) plus t&f, then $72.99 plus taxes and fees. It certainly beats the double play option at $69.99 (12 months) plus t&f, then $94.99 plus taxes and fees. For the most part, most households could go internet only and save money; however, for a lot of families, they would exceed the data cap easily. Each household has to figure out what works best for them. There is no “one size fits all”.

    • Nathan John Ganiere

      some ISPs, mine being one of them have what they call an internet only surcharge, they charge a guy for having the internet only and it’s cheaper just to keep a bare bones local tv package also, to avoid the silly charge, even with the broadcast fee for the locals……..and by local I mean it’s only channels pretty much from the state, nothing national………..Mediacon, I mean Mediacom, pulls this caca……….

      • Nathan John Ganiere

        I still save money subscribing to Directv NOW, over what Mediacom wants for Family Basic + internet, which quite frankly doesn’t have quite as much the quality as DTVN…………plus I got HBO through DTVN, Netflix and HULU and still saving……….

        • Nathan John Ganiere

          HULU on demand, with ads, had no ads for awhile, didn’t see the benefit overall……..

      • craig2web

        My condolences – that sucks.

    • FranchisePlayer

      Back when I had cable, I was one of those that carried a basic package and had Netflix & Hulu (and more recently Prime). This was because the additional cost to get the premium channels (HBO, Showtime, etc) added to my package cost more than what I could get with the streaming services. I’d get the occasional free weekend of HBO, Epix or some other one but since they typically all had the same shows, it wasn’t worth it to get them added.

      I may not get the most recent movies with the streaming services but I like having access to the TV shows and old movies that weren’t available on the premium channels.

  • Fred Koot

    What are services like Sling and Vue considered?

    • TexMarque

      Both of those are replacements for the cable TV package, not add-ons or complimentary to the pay-TV bundle.

  • Sunflower

    That proves that Dish and Directv aren’t providing the content that we want to watch. It also proves people aren’t being frugal in their spending.