Tag: 3.0 ATSC

  • This Week NBC Tested Out 3.0 OTA By Airing the Olympics in 4K

    This Week NBC Tested Out 3.0 OTA By Airing the Olympics in 4K

    The new ATSC 3.0 OTA TV standard is now official, and broadcasters are slowly testing it out. The goal is to bring 4K video and a host of other new features, including better coverage, to OTA TV. This week as part of the effort to bring 3.0 OTA TV NBC aired part of their Winter…

  • We Went Hands-On With 3.0 OTA TV at CES

    We Went Hands-On With 3.0 OTA TV at CES

    One of the hottest topics in cord cutting right now is the new 3.0 over-the-air TV standard. This new standard brings a ton of new features and better coverage. Yesterday at CES we meet with Pearl TV, a group working on 3.0 OTA, which will be part of the 3.0 testing later this year in…

  • The FCC Will Vote on The New 3.0 OTA Standard in November

    The FCC Will Vote on The New 3.0 OTA Standard in November

    The new 3.0 over the air TV (OTA) standard is rapidly approaching. With the promise of better coverage for over the air TV and 4K video, many stations have been pushing 3.0 as a way to stand out in the world of cord cutting. Now we know the standard is about to become official next month. Today…

  • The FCC Approves the New 3.0 Over-the-Air TV Rollout

    The FCC Approves the New 3.0 Over-the-Air TV Rollout

    This week the FCC voted unanimously to approve the “Notice of Proposed Rulemaking to allow broadcasters to roll out the ATSC 3.0 transmission standard on a voluntary market-driven basis.” What does that mean and what does ATSC 3.0 mean for cord cutters? In short it means good news for cord cutters across the board. ATSC…