Tag Archives | DirecTV NOW

DIRECTV NOW Roku 2

DIRECTV NOW Tops 1 Million Subscribers & Plans to Offer More Streams, Profiles, & More

Today DIRECTV NOW announced that they have topped 1 million active subscribers and announced several new features. “This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year,” said David Christopher, president, AT&T Entertainment Group. “We’re thrilled so […]

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Channel Surfing Man

AT&T Is Hoping DIRECTV NOW Will “Yield Higher Customer Lifetime Value”

For years now traditional pay-TV services have been looking for ways to fight cord cutting. Now AT&T seems to have found their solution with DIRECTV NOW according to analyst Scott Goldman. “The company’s top strategy to mitigate cord-cutting is DIRECTV NOW,” wrote Jefferies analyst Scott Goldman, who presented his take after meeting with AT&T management. […]

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