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Tubi TV Hires Crackle’s Senior Vice President As Their New Chief Content Officer


Today Tubi, Inc announced that they have Hired AdamamLewinson as their first-ever Chief Content Officer. Adamam Lewinson was formally the Senior Vice President of Programming & Marketing at Sony Pictures Television and the streaming platform Crackle. Before that Mr Adamam worked at FX Networks and spearheaded the launch of FXM. He also held positions at Lifetime Television, The Walt Disney Company, and Columbia Pictures.

“While AVOD competitors have been making unwise bets on Originals, we’ve been building long term partnerships with giant media companies.  Our massive library of content that’s currently live on Tubi, alongside the best technology platform, has proven to work better than our competitors’ original content strategy,” said Farhad Massoudi, Founder and CEO of Tubi, Inc. “Adamam joins us at the perfect time, and brings the exact expertise needed to build on our momentum as the true leader in free streaming and take us to the next level.”

“As the SVOD marketplace becomes increasingly oversaturated, Tubi has emerged as the dominant player in the growing longform AVOD category,” said Lewinson. “With a wide breadth of titles, superior technology and the best ad-supported viewing experience, Tubi is poised to become the ‘Free Netflix’ alternative. I’m thrilled to be part of the team and excited to help achieve our next level of growth.”

Tubi TV is available on Android and iOS mobile devices, and on OTT devices such as Roku, Apple TV, Chromecast, Xbox 360Xbox OneSonyPlayStation 4, Samsung and Amazon Fire TV. Watch on the web at http://tubitv.com.

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  • wchmara

    Tubi or not Tubi, that is the question.

  • Brian Alexander

    If “competitors have been making unwise bets on Originals…” why would you hire away someone responsible for Crackle going that direction?