The NBA has long been a very cord cutter friendly sport especially with the addition of Sling TV to the cord cutters lineup. Yet it sounds like they are about to become even more cord cutter friendly.
Reports from Recode say that Twitter is in talks with the NBA and Major League Soccer to stream games live to cord cutters on Twitter.
This would be on top of a recent deal that Twitter made with the NFL for rights to stream 10 Thursday Night Games this fall; a deal that Twitter paid $10 million dollar for.
Details are thin, but Recode has a history of knowing what is happening on the inside at Twitter. There is additional evidence pointing to Twitters hopes to bring more streaming rights to cord cutters. In April, Twitter CFO Anthony Noto told Recode that “We’re not just talking to the leagues, we’re also talking to the broadcast partners of the leagues and the cable network partners of the leagues.”
Right now all cord cutters can do is hope, but pressure is building on sports leagues like the NBA to do more to reach cord cutters as subscriptions to ESPN decrease. Recently, it was revealed that over 10,000 subscribers cancelled ESPN every day in the 1st quarter of 2016. As the number of cord cutters grows, more services will become available to them.
Source: Recode
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