This week HarrisX released a new survey that looked at Disney+. According to this survey, 21% of American households intend to signup for Disney+. This is a huge jump over the 11% who said they plan to get HBO Max, and 10% who said they would get NBC’s new Peacock streaming service.
Most American’s said the main reason to get Disney+ was the library of movies the services offers followed by the cost, and the original content Disney+ would offer.
Of those interested in HBO Max, 25% said the overall content is their main reason to get the service. The original content was a close second followed by the cost of the service (we still do not have an official price for the service).
For NBC’s Peacock services, the results were similar with 21% saying the library of content would get them to signup, and 18% saying the original program most attracted them to the service with the cost in last place at 17% (we still do not know the cost of NBC’s Peacock service).
Now the question is will people pull the trigger? If 21% of American households do signup for Disney+ that would give Disney a huge starting base to build their service on. For now, we will have to wait and see what really happens when Disney+, HBO Max, and Peacock launch over the next year.
What services do you plan to get and why? Leave us a comment and let us know.
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