Today at the Pay-TV show the research group TDG reported that 35-40% of live TV subscribers say they also pay for traditional cable TV services. This means that as many as 40% of all of Sling TVs, DIRECTV NOWs, and PlayStation Vue’s subscribers also pay for cable TV.
TDG also reported that 8.4 million Americans subscribe to a live TV streaming service like Sling TV and PlayStation Vue.
So why are so many Americans pay for both a streaming service? We don’t know but it is very possible many of these dual subscribers are paying for both as they consider cord cutting. Others may be paying for a streaming service on top of their cable TV service to get access to the content they can get cheaper with streaming vs a more expensive cable TV channel.
The real fear here for cable TV executives is that this means the number of new cord cutters who are going directly to on-demand services vs a live TV service is even higher than first reported.
Did you subscribe to a live TV streaming services at the same time you had cable TV? Leave us a comment and let us know why.
Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!
Subscribe to our YouTube channel for our live Q&A, weekly news recap, and more.
Follow us for more cord cutting news, tips, and reviews.
Plus, join our Tech Support Facebook Group for cord cutting support from our community.
Sign up for our newsletter
Get our weekly newsletter, the latest deals, and much more.