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5 Cord Cutting Trends to Watch For During CES 2018

CES 2018 officially gets kicked off in a few days, but the unofficial start is tonight with the kickoff of the first CES press event. Cord Cutters News is already at CES meeting people, companies, and looking at the newest products hitting the market.

Before everything gets crazy busy, I wanted to list a few of the hottest cord cutting trends we expect to be big in 2018.

#1 3.0 OTA

Look for a flood of new over-the-air (OTA) TV devices. We already know the company that is making the new 3.0 standard will announce all the production details this week. From there watch for a host of companies to make announcements around the new 4K OTA standard.

#2 Roku

Keep an eye on Roku at CES 2018. While Roku themselves may not be making many announcements, watch for their smart TV partners to launch new TVs and, more important, to take advantage of their new Roku Connect smart speaker technology.

Roku typically uses CES to make announcements about their smart TVs. News about players typically comes later in the year.

#3 Antennas

Your current antenna will work just fine with the new 3.0 OTA standard. With that said the antenna market is one of the fastest-growing markets in the United States. Look for old companies to announce new products and new companies to try and get in on the growing demand for antennas.

#4 Streaming Services

Watch out for new streaming services and, more importantly, streaming services to partner with device and smart TV manufacturers. Look for new partnerships to be announced between streaming services and especially smart TVs to expand their lineup.

#5 Android TV

2018 is an important year for Android TV. If they want to catch Roku, Apple TV, and the Fire TV, they need to have a big 2018 or they may fall so far behind that it may be too difficult for them to catch up.

Keep an eye on Android TV to add one more device especially smart TVs. Also, watch for possible new streaming services to join Android TV including one from AT&T.

There you go. Five cord cutting trends to keep an eye on at CES 2018.

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12 Responses to 5 Cord Cutting Trends to Watch For During CES 2018

  1. Avatar
    tommyr January 7, 2018 at 8:28 am #

    The cord cutting revolution continues!

  2. Avatar
    Sam Iamee January 7, 2018 at 9:43 am #

    This article asks me three times to follow Cord Cutters News on Facebook!

  3. Avatar
    Kawshik Ahmed January 7, 2018 at 12:05 pm #

    Android TV falling behind Roku and Fire TV is popular believe in US it seems but 40+ OTT and Cable operators now using Android TV (yes Google approved Android TV) as their STB platform.
    Beside I don’t see any Roku TV outside US, even popular Roku TV OEM TCL sells Android TV models outside US. Philips uses Net TV and Roku TV in US but sell Android TV every where else, Skyworth sells Fire TV in US but Android TV everywhere else (and so on and so forth). So, Android TV is actually fine globally rather it maybe the biggest TV middleware now.

    • Avatar
      utahanglo January 7, 2018 at 12:58 pm #

      Roku initially made an effort in the UK., but since have lost interest. They seem to concentrate on making the NOW TV boxes for Sky, which is sadly very limiting if you want to add other apps like Plex etc.
      I never understood why they didn’t pursue this market.

      • Avatar
        Dean G January 8, 2018 at 9:16 am #

        Huh? You can get a Roku box anywhere the Now TV box is sold they’re usually right next to each other. Curry’s sells both, Tesco sells both, Argos, etc, etc, etc. To say nothing of just going to Amazon. They really don’t push the TV’s with the built in Roku, but to be fair I like them but wouldn’t buy one until I see them start to update them much faster.

        • Avatar
          utahanglo January 8, 2018 at 11:56 am #

          I didn’t say they don’t have them, but the line of models and also applications is limited in the UK, compared to the USA.

          • Avatar
            Dean G January 8, 2018 at 12:13 pm #

            Not really, it isn’t. The applications are limited in the UK no matter what kind of device you use compared to the U.S. that is where VPN’s come into play.

  4. Avatar
    tbird2252 January 7, 2018 at 12:06 pm #

    Luke, Thanks for keeping everyone informed. Look forward to catching your updates this week…

  5. Avatar
    NCAviator January 7, 2018 at 1:26 pm #

    I don’t know if there is an actual name to the standard that the industry develop. I always saw ATSC 3.0 not OTA 3.0. It is actually many standards rolled together. Video, Audio, advertising, Public Alerting, copy protection, etc. My understanding is cable and satellite are going to use some of it as well. ATSC Organization is going to have some big events at CES. Hope you can better educate us on it and more importantly when it will come to us.

    • Avatar
      Cord Cutters News January 7, 2018 at 1:45 pm #

      We write stories on our site so everyone can understand it. ATSC is the commit/orginisation that is creating the standard but the ATSC 3.0 standard is the new standard for Over The Air TV. So saying the new 3.0 OTA standard is correct and something that everyone can understand.

      You are right to say it is many standards in one but they all come down to OTA TV. It includes Video standards for OTA, Audio standards for OTA, the ability to use new advertising systems for OTA etc.

      We have talked with people on the ATSC board in the past and have been invited to their events at CES. Trust us we are very informed about OTA 3.0 by not just talking with people at ATSC but also talking with people like our recent interview with the president of Antenna Direct.

      As always our goal here is to communicate in a way we think everyone can understand.

      You can learn more about the events that ATSC is holding in our recent post here:

  6. Avatar
    Sunflower January 7, 2018 at 7:47 pm #

    Refresh my memory, what are some of the ‘old’ OTA devices? Is this like ChannelMaster and Tivo type OTA antenna compatible recording?