Yesterday the CEO that oversaw PlayStation Vue stepped down from his position at Sony. He was replaced by John Kodera as the CEO of Sony Interactive Entertainment.
Kodera is no stranger to PlayStation Vue and helped with its launch along with the launch of PlayStation Vue’s on-demand movie rental service; however, he now has responsibility for overseeing the direction of PlayStation Vue and the ability to have his ideas implemented.
PlayStation Vue is seeing growing competition and it was recently reported that the service fell from the number two live TV streaming service based on subscription to the number three live TV streaming service behind DIRECTV NOW and Sling TV.
So here are my top 5 suggestions on how PlayStation Vue can improve its service.
#1 Name Change
The name PlayStation Vue both helps and hurts it at the same time. While PlayStation is a well-loved brand, the name also confuses people. Ever since the service first launched we have regularly been asked if you need a PlayStation to use PlayStation Vue.
This name likely has cost Sony many sign-ups and continues to hurt PlayStation Vue to this day. Sony knows it’s a problem and has even started an ad campaign to inform people they don’t need a PlayStation.
Changing the name to Vue TV will likely be an instant and quick way to attract millions of new subscribers.
#2 Update the Roku Channel
Roku is the number one streaming player in the United States. Over 70% of Cord Cutters News’ readers use Roku players according to a recent study; however, Sony has not updated the look of PlayStation Vue’s Roku Channel since it first launched.
Sony wants to reach cord cutters but seems unwilling to give proper support to the device most cord cutters are using.
#3 Look Beyond the PlayStation
Sony seems dedicated to bringing many of the best features to the PlayStation. Recently many of the most popular new PlayStation Vue features such as multi-stream are only on the PlayStation Vue. With most cord cutters using Fire TV, Apple TV, and Roku players Sony’s dedication to promoting the PlayStation is hurting its growth.
#4 Better Customer Service
Sony has some good customer service for PlayStation Vue including phone support, but it seems to miss many of the simple and inexpensive things it could be doing to improve the customer experience. For example, there is still no Facebook page or Twitter account for PlayStation Vue. The live TV service and gaming service share the @PlayStation account.
Dedicated social media accounts for PlayStation Vue would help it have a better relationship with its subscribers and help it better communicate with its subscribers to promote the service.
#5 More Aggressive Price Points
One of the big selling points for many was the fact that PlayStation Vue was inexpensive. Now Sling TV, YouTube TV, and DIRECTV NOW offer less expensive options. Others such as fuboTV and Hulu are the same price as PlayStation Vue.
Sony needs to find a way to offer a smaller lineup of channels at a more aggressive price point or offer locals as an add-on to help it stand out.
That is my list of things I think Sony should do. What would you add to this list?
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