54% of CCN Readers Bundle Amazon Prime and Netflix

Streaming tv and remoteStudies show that the majority of households in the US have not just one, but multiple streaming services. And it’s not hard to guess that Netflix likely sits in the top spot. But what’s the most popular pairing with Netflix? The rising superstar of Disney+? A standard like Hulu or Amazon? A dark horse among the ranks like CBS All-Access or Philo?

Here’s a look at what the most popular streaming bundles are according to our readers. Data comes from the Cord Cutters News Spring 2020 survey.

The bundle of Amazon and Netflix was the most common by far, with about 1,300 out of 7,657 readers pairing those services. Amazon/YouTube was the next most common duo, with just under 800 respondents using both. YouTube and Netflix together claimed the third spot while YouTube TV and Amazon stood in fourth place. Disney+ makes its first appearance on the list next, rounding out the top five paired with Hulu.

A combination of services rounded out the rest of the list with CBS All-Access first showing up in tenth place combined with Amazon and Apple TV+ and Amazon in thirteenth. HBO Now first shows up in seventeenth, bundled with Netflix, and Philo makes its debut on the list right behind in eighteenth paired with Netflix.

Overall, Netflix shows up as the most popular bundle partner, which isn’t really a surprise given its status as the king of streaming. Amazon is on the list six times, with Hulu and Disney+ each claiming four total spots.

What can we learn from this? For one, the most commonly bundled streaming services are the ones you’d expect like Netflix and Amazon. But two, that even services like Apple TV+ and Philo have a decent base of people willing to pay for their content while using them as a secondary service.

It may be an understatement to say the streaming market is crowded, but for now, at least, it looks like there’s room for everyone. 

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