DISH has been slowly recreating their company from one that is known almost exclusively as a satellite TV service. From launching Sling TV to offering in-home cellphone repair and antenna installations, DISH has been looking to diversify.
Now DISH is putting a lot of work into 5G Internet as a new focus. In an interview with Bloomberg, DISH’s Chairman Charlie Ergen says 5G will be their “Manhattan Project.”
“I grew up in this little town called Oak Ridge, Tennessee, which was famous for being part of the Manhattan Project,” Ergen said. “It took them four years to design and build the atomic bomb. And that’s about how long it’s going to take us to design and build the greatest 5G network. And we are in the first year of building that today.”
“Every time an employee logs in to their computer, they’ll see this countdown,” Ergen, said. “This is Management 101 — it’s how you get disparate people to focus in one direction.”
According to an earlier interview with Charlie Ergen, DISH plans to spend at least $10 billion to build their 5G network. DISH won spectrum for 5G in the recent FCC auction. DISH has also announced that they have deals to license spectrum from other companies to help them build out their 5G network.
Earlier it was reported that DISH had hoped to have 5G ready for 2020. Yet from the sounds of the interview, DISH has no set date for when 5G will launch. DISH has until 2020 to put some of the spectrum to use or risk losing it.
5G is the dream of many. It promises to bring new Internet options to Americans who currently struggle with just one or two Internet options. The only question now is what companies will be leading the way with 5G. DISH is betting big that they can become one of the companies to disrupt the current Internet marketplace.
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