Almost Half of All Pay-TV Customers Are Likely to Cut the Cord This Year


By

on

in

,

A new report by Parks Associates reveals that it’s likely 43% of all broadband households in the U.S. paying for traditional TV will switch to streaming options within the next 12 months. The main reason? Cable is too expensive. There’s big incentive for TV subscribers to cut the cord in favor of Virtual Multichannel Video Programming Distributors like Hulu + Live, YouTube TV, Sling, and more, with cost being just one of the reasons.

The Parks research shows that 17% of vMVPD subscribers are relative newcomers who jumped the traditional Pay TV ship within the last 12 months. Some of their main reasons for making the switch in addition to price include the appeal of the flexibility vMVPDs offer by providing targeted package options on a variety of platforms.

Recent cord cutters also cite switching in order to watch specific channels or programs they couldn’t get with their traditional pay TV package. With dozens of new streaming-only shows and movies being released all the time, it’s obvious people want to be in on the popular originals that come with streaming services and packages.

Plus, people who made the switch in the last 12 months also say there were too many channels they didn’t watch on regular TV to justify paying for it.

“Subscriber losses in traditional pay TV continue, while the vMVPD category continues to grow, thanks to consumer price sensitivity and preferences for platform flexibility,” said Paul Erickson, Senior Analyst, Parks Associates. “Traditional pay-TV operators have online delivery in their roadmaps, if not already deployed. We expect vMVPDs will continue to grow dramatically and will gradually become the dominant offering in the pay-TV landscape.”

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.