Amazon Announces New Smart TVs With a Built in Fire TV

Today SeikiWestinghouse Electronics, and Element Electronics all leading 4K Ultra HD display brands, announced at CES a new line of 4K Ultra HD Smart TVs –with built in Amazon Fire TV. These TVs will feature the Amazon Fire TV experience and support for a voice remote with Amazon Alexa.

The new Fire TV Edition TVs simplify viewing for customers by delivering a great selection of streaming and over-the-air content in one place, including access to more than 7,000 channels, apps, and Alexa skills and live TV broadcasts when used with a separate HD antenna. An on-screen programming guide makes finding what to watch easy, and with the included voice remote with Alexa, customers can use their voice to launch apps, search content, play music, control smart home devices and more.

“Smart TVs can be cumbersome and difficult to use,” said Sung Choi, vice president of marketing, Tongfang Global. “Our new line of 4K Ultra HD Smart TVs – Amazon Fire TV Edition represent an elevated customer experience powered by the highest performance processors in the industry, a unique voice-controlled remote control, and Amazon’s cinematic viewing experience. With Amazon Fire TV built in and a voice remote with Alexa, access to movies, videos, music, gaming, and more is simple, easy, and intuitive.”

“Teaming up with brands including Seiki, Westinghouse and Element on a new range of smart TVs allows Amazon to deliver an experience that’s familiar and easy to use,” said Marc Whitten, vice president, Amazon Fire TV. “Fire TV Edition offers access to a great selection of streaming and over-the-air TV and movies, Alexa for easy voice search and content control, and the many other features and experiences customers have come to expect from the best-selling line of Amazon Fire TV products.”

Here are a few of the new features supported in Fire TV Edition TVs:

  • Enjoy live over-the-air TV programming: When connected to an HD antenna, smart TVs with Fire TV Edition will allow customers to access live TV programming, see their favorite broadcast channels in the Recents row right on their home screen, and find what to watch with an easy to use channel guide for viewing live TV programming schedules.
  • Voice search and content control with voice remote with Amazon Alexa: Launch apps using only your voice by saying “Open HBO NOW,” use voice commands to control playback in Amazon Video and Amazon Channels – say “rewind 60 seconds” or “next episode” and access a large selection of Alexa skills.
  • Input switching and channel tuning: Amazon Fire TV Edition detects devices connected to the TV and helps customers switch between inputs using the remote or their voice. Customers can, for example, customize the HDMI1 input to use the name “Xbox,” push the voice remote microphone button and say “go to Xbox” and the input is automatically switched. Customers who connect an HD antenna can also use commands like “Tune to NBC” or “go to channel 2”

These new Fire TVs are expected out later this year.

I am meeting with the Fire TV team tonight to go hands on with the new TVs.

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