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Amazon Just Made a Serious Mistake with the New Fire TV

517OV6EDg0L._SL1000_One of the main selling points of the new Fire TV is that it has 4K, but not many apps beyond the big names like Netflix have come out for the Fire TV with 4K support.

Now AFTVnews has confirmed that third-party developers are not being given access to the h.265 codec that allows the Fire TV 2 to play 4K content at this time. This is a huge mistake on Amazon’s part because the Roku 4 is pumping out a few new 4K channels every week.

When it comes to online media players, content is king. If you do not have the content—in this case 4K content—then you are just going to be left behind.

This seems like a major shortfall on Amazon’s part, and we are not fully sure why. There seems to be no benefit to limit 4K support to only a few hand-picked apps; however, that is what is happening right now. For whatever reason Amazon is unable or unwilling to let app developers make 4K apps.

By doing this, Amazon is giving Roku a running start to build a huge library of 4K content while the Fire TV just sits there. Hopefully Amazon will change their mind and allow 4K apps by third-party developers before it is too late to catch up.

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2 Responses to Amazon Just Made a Serious Mistake with the New Fire TV

  1. Avatar
    Sevendiamantes September 30, 2016 at 12:04 pm #

    Amazon is always behind in every aspect. I try to watch content on my tablets. The app to Watch on tablet is unavailable.

    • Avatar
      Michael D'Auben September 13, 2017 at 6:21 pm #

      I’ve had the Amazon app to watch Amazon content on my Android tablet for years. The only problem is it isn’t in the Google Play store, you need to download it from the Amazon App store.