Amazon Launches Profiles for Prime Video Subscribers in the US

Amazon is now giving Prime Video subscribers the option to set up multiple profiles under one account. Starting today, July 7, Amazon will roll out profiles to subscribers in the US and other countries, allowing users to add up to five profiles in addition to the account owner’s profile.

Prime subscribers have been asking for the feature, which is already standard on Netflix, Hulu, and other streaming services, for some time. Since the viewer profile feature first launched outside of the US in March, users have been waiting for the feature to make its way to the US.

Each profile will have its own unique recommendations based on that person’s activity, a separate watchlist, and will keep track of series progress. 

Amazon Prime Video Kids profiles can also be set up, with parental controls to restrict what a user can watch. Prime Video Kids profiles will only show content with ratings for kids 12 and under, including search results and recommendations. 

At launch, the feature will be available for Android and iOS versions of the Prime Video app, as well as on the web, on 10th-gen or higher Fire tablets, and select Living Room devices, such as PlayStation 4. Prime Video users will also be able to create and manage profiles using the Prime Video app for Fire TV.

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