High Castle Amazon

Amazon Rebrands Amazon Video as Prime Video (Even For Non-Prime Members)

Well, it looks like Amazon has once again rebranded their video service. When Amazon’s video streaming service first launched they called it Amazon Instant Video. A few years ago they dropped the instant part and just called it Amazon Video. Now Amazon calls their video service Prime Video even if you are not a Prime member.

Amazon Old “Amazon Instant Video” Logo

Yes, next time you want to buy a show or a movie to stream on Amazon you will need to look for Prime Vidoe. This was first spotted by AFTVnews.com who noticed that Amazon even rebranded their help pages about buying streaming movies to list the service as Prime Video.

Not all apps have been updated. For example, the Amazon Video app on Roku is still called the Amazon Video Roku Channel. Yet others like the new Android app on the Goole Play store is called Amazon Prime Video.

Why exactly they made this move is anyone’s guess right now. This could be the first step in a larger plan or just an effort to promote the Prime brand. Sadly this will likely cause confusion for non-prime members who want to rent a movie or buy an episode of a show they missed through Amazon.

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25 Responses to Amazon Rebrands Amazon Video as Prime Video (Even For Non-Prime Members)

  1. Michael Dubanowski February 5, 2018 at 1:53 pm #

    Better spell check this write up……..

    • Rhinopotamus February 5, 2018 at 2:19 pm #

      Don’t count on that. After this site regurgitates information into something resembling an article, it likely won’t be updated to fix mistakes, whether those mistakes are spelling, grammar, or facts.

      • Barbara R February 5, 2018 at 4:29 pm #

        Why so critical? This site offers so much information, and you aren’t paying for a subscription. If you don’t like it, why even follow it?

        • Garry February 5, 2018 at 4:48 pm #

          Appears you’re a commmentator to everyone’s post.

          • Barbara R February 5, 2018 at 4:54 pm #

            Is there a reason I shouldn’t comment? That’s what everyone else, including you, is doing.

          • JulesWindu February 5, 2018 at 6:33 pm #

            Barbara, you beat me to it. I read this and thought the same as you…don’t read the site if you don’t want to. If you do, relax about the spelling mistakes. Good info is being passed along and that is what is important.

          • Barbara R February 5, 2018 at 7:05 pm #

            Thank you. Garry wrote to say he was going to block me (thanks, Garry!) because he found me annoying. There are a number of people on this site who are just super-critical of things like typos. And they are often the most nasty, aggressive people on this site, who rip into anyone who sees things differently than they do.

        • Kravimir February 5, 2018 at 7:58 pm #

          Spelling mistakes and grammar and punctuation errors bother some people much more than others. The issue here is that several people feel like little effort is
          required for a marked improvement and yet it’s being mostly ignored.

          Anyone feel like sharing their Myers-Briggs personality type along with their opinion on this issue? (Sorry to be a bit hypocritical by not posting mine publicly, but feel free to DM me on Twitter.)

          • Barbara R February 5, 2018 at 8:02 pm #

            ENFP, but I think there are a lot of TJs on here 🙂

            Some of the people who criticize Luke for typos have all kinds of spelling and grammatical errors in their own postings, too.

          • Barbara R February 5, 2018 at 8:04 pm #

            I was an English major, too, but typos annoy me less when I see them on a site like this one than in the NY Times. What bothers me is that this is a free site, being put together by one person (now with Rachael), and instead of just appreciating what Luke is doing for us some people feel they need to haul out their red pencils.

          • Rhinopotamus February 5, 2018 at 8:38 pm #

            As Kravimir pointed out, a little effort into fixing these errors (and preventing them from being posted) will go a long way. Unprofessional writing can cause blogs to lose views to better outlets. That means less ad revenue. Is this venture Luke’s sole source of income? Even if it isn’t, does he care enough about it to put in a little extra effort to make this site more professional? Let me be clear: I’m not saying he doesn’t care; I’m sure he does very much. And the difference between an author’s errors and those of a commenter? We don’t get paid, and we aren’t necessarily trying to build a brand.

          • Barbara R February 5, 2018 at 10:33 pm #

            A little courtesy and civility from the few trolls on this site would be welcome. I am not talking about you, but we do have a few. Luke posts updates seven days a week, from morning to night. He has a peppy, inclusive, encouraging style that respects everyone’s interests and taste. I have not found another blog anywhere near as good, as personal, as warm, or as varied. The other Cord Cutting site is formulaic and repetitive and sometimes appears to follow this site for leads, though they did recently post great original search engine that catalogs every single Netflix show in a very easy to use format. Still, typos and all, Luke’s site is the best. And there really aren’t many typos.

          • Barbara R February 5, 2018 at 10:41 pm #

            https://flixable.com/ This is the Netflix search engine I mentioned above.

  2. Garry February 5, 2018 at 1:58 pm #

    Wish they would separate it from Prime shipping then I could cancel it. I only use shipping. Video UI is horrible.

    • RT Barshaw February 5, 2018 at 2:26 pm #

      I disagree. I LOVE their UI. But then again, I am a Windows Phone can do what do I know? 😉

    • Barbara R February 5, 2018 at 4:32 pm #

      Subscribing JUST for the video costs more than for the whole package, including shipping. I’m going to let my Prime membership lapse when it runs out next month. I don’t use it enough to justify spending $99/year. Most of the free videos are from HBO or PBS, and I already have access to both.

      • Garry February 5, 2018 at 4:46 pm #

        We use free shipping a lot, 130 orders last year. Saved hundreds in shipping. Didn’t watch any videos. But you have to subscribe to videos in order to get shipping.

        • Barbara R February 5, 2018 at 4:58 pm #

          The videos are a free add-on. You can subscribe just for the videos, without shipping, for $8.something a month, but it comes to more than $99. Prime is great for people who use the shipping a lot, like you, but I don’t use it enough to justify the cost. It’s an individual thing.

          • Garry February 5, 2018 at 6:17 pm #

            It’s an individual thing for me also. You are annoying, I am going to block you.

  3. Roy Aguilera February 5, 2018 at 2:07 pm #

    “Yes, next time you want to buy a show or a movie to stream on Amazon you will need to look for Prime Vidoe”
    Nothing came up under “Prime Vidoe”

    “Yet others like the new Android app on the Goole Play store is called Amazon Prime Video.”
    Is that “Goole Play store” a knock off of the Google Play Store?

    This article is more confusing than the name change.

  4. Mike Thaler February 5, 2018 at 4:37 pm #

    I can’t understand why so many people have trouble interpreting the article. It simply stated that Amazon, once again, changed the name of its video service.
    Of course with today’s technology, there really is no excuse not to see the red lines under misspelled words (obvious typographical errors). Luke is going through obvious growing pains. This website has been very useful to me in the eight months since we cut the cord.

  5. Kravimir February 5, 2018 at 8:00 pm #

    It seems to me that the ensuing confusion from this name change will be more trouble than it’s worth.

  6. Fred Koot February 5, 2018 at 8:38 pm #

    Just to confuse people into paying for something they think is free. Once people realise Amazon over charges, they are doomed.

    • Barbara R February 5, 2018 at 10:24 pm #

      Yes. The shipping isn’t really “free.” So often, there are less expensive prices from other vendors on Amazon, and many of them offer free shipping, though a little slower. Amazon builds the cost of the two-day shipping into their price.

  7. craig2web February 9, 2018 at 9:09 am #

    Definitely a confusing move on Amazon’s part. However, if it’s indicative of a new Prime video business model, could be pretty cool. What if Prime video, along with all of the current videos that play w/o ads, also offered Prime members access to ALL videos, with the caveat that some will play with ads. That would be worth keeping Prime indefinitely, and make pretty much all other streaming services obsolete for me. Just a thought.