Amazon Reportedly Takes the Lead in Bid for 49% Stake in NFL Media’s Properties

Amazon is continuing its effort to expand its portfolio of NFL content. According to a report by Front Office Sports, the tech giant is the frontrunner to buy a minority stake in the NFL’s various media properties. The company is currently the frontrunner to get up to a 49% stake in NFL Network, RedZone, and NFL.com, according to the report.

The deal hasn’t been finalized yet as the league and Amazon are still ironing out the details and other groups may try to outbid Amazon. According to the Front Office Report, it might take months for it to be finalized if there are any snags in the deal.

“As the whole world of communications and digital media changes, we want to find a partner who can further help us maximize the reach and potential the NFL assets represent,” New England Patriots owner Robert Kraft, chair of the NFL’s media committee, said in an interview with Wall Street Journal.

Earlier this year, Amazon acquired the rights to Thursday Night Football making it the NFL’s first digital platform to exclusively broadcast games beginning in 2022 with the deal running through the 2023 season. The tech giant is also in consideration for obtaining the rights to NFL Sunday Tick which the league “considers a streaming product.” It has been reported that Amazon is also a frontrunner for Sunday Ticket but other digital media properties like Disney’s ESPN+ and Apple are expected to compete for the service.

Amazon is looking to become a serious contender in the world of streaming live sports by expanding its NFL partnership. Earlier, we reported that the streamer is interested in creating a “dream team” broadcast duo of Al Michaels and Troy Aikman for Thursday Night Football.

If Amazon can become a minority owner in the various NFL media properties then they may add some innovations to those properties. Earlier this season, Amazon allowed Prime Video subscribers to interact in fan polling via their X-Ray feature during TNF games which is something the company will expand in the future.