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Amazon is Updating The Fire TV to Promote Live TV

Today Amazon announced that they have started rolling out an update for the Fire TV to promote discovery of live TV and even the ability to tune into live channels with Alexa. This new section is called “On Now” and will promote live TV from services you are signed into including Cinemax, Showtime, Starz, and Cinemax if you subscribe to them through Amazon Channels.

Amazon is also rolling out a guide that will let you see what is live across all of your Amazon Channels subscriptions. Allowing you to easily see what is on HBO at the same time you see what is live on CBS All Access.

Here a few voice commands to try:

  • “Alexa, watch HBO.”
  • “Alexa, tune to HBO Family.”
  • “Alexa, go to Cinemax.”
  • “Alexa, go to SHOWTIME.”
  • “Alexa, watch STARZ.”
  • “Alexa, go to the Channel Guide.”

For some time now we have heard how Amazon wants to use their Channels Service to create an a la carte type TV service. Well, they have faced pushback from many providers, slowly services like CBS All Access, HBO, and more have all joined up with the Amazon Channels Service.

With Amazon Channels Prime members are able to use Amazon to manage your subscription to the to a growing list of services through the Amazon app. With Amazon Channels you can subscribe to multiple services with one login and one billing. Not only that but now you can use your Amazon app across a long list of devices without the need to install multiple apps to access your content. Amazon hopes this service will become the go-to service for Prime Members who want access to HBO, Showtime, CBS All Access, Starz, and more.

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9 Responses to Amazon is Updating The Fire TV to Promote Live TV

  1. Avatar
    Jared Byron January 16, 2018 at 1:16 pm #


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    Rob Price January 16, 2018 at 1:40 pm #

    Just setup our CElement Amazon TV. It has the On Now ribbon and shows all the channels from our OTA, once you launch one of them, they stay in the Recent ribbon and update as the shows on those channels change. It will be a great win if Amazon can truly deliver an a la carte type TV service through the Amazon Channels. I would definitely be in for that.

    • Avatar
      Jared Byron January 16, 2018 at 1:50 pm #

      me too

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    Chris K. January 16, 2018 at 2:04 pm #

    I’d still like to see an OTA tuner add-on for Fire TV, or a version of Fire TV with a tuner. It’s a pain using a third-party service like HDHomerun or Tablo to get live TV onto a projector/surround system. And OTA broadcasts aren’t exactly competing against Amazon channels or video sales… there’s a reason they “bundle” Fire Sticks with OTA antennas.

    • Avatar
      Fred Koot January 16, 2018 at 2:26 pm #

      They need the Android tv live channels app.

      • Avatar
        Jared Byron January 16, 2018 at 3:06 pm #


  4. Avatar
    Sunflower January 16, 2018 at 2:56 pm #

    Alexa isn’t welcome at our house.

  5. Avatar
    Karl Childers January 16, 2018 at 4:49 pm #

    That’s pretty cool that they can take different services and combine them into a single channel guide. I think Apple has the better approach with the TV app by combing “content” into a single interface as opposed to trying to recreate an outdated linear TV viewing experience.

  6. Avatar
    James Grayson January 17, 2018 at 1:49 pm #

    Now if they could only price match DTVN. $5 HBO and Cinemax