Recently Disney announced the device support for Disney+ with many popular streaming players like Roku and the Apple TV listed. Sadly for Fire TV fans, Disney has left out the Amazon Fire TV so far. Now we have learned that many Disney apps like ESPN+ may be removed soon from Amazon’s Fire TV devices.
According to a report from The Wall Street Journal the Fire TV may soon lose access to Disney apps and be left out in the cold when it comes to Disney+ all because of a fight over advertising. This all comes down to Amazon’s demand that they have the right to sell a “substantial percentage of the ad space on Disney apps,” according to the report from the Wall Street Journal. According to the report, Disney is pushing back on Amazon’s demands to have rights to sell ads on Disney’s apps including including ABC, ESPN and Disney Channel.
The Wall Street Journal reports that Amazon usually starts off requesting 40% of ad inventory revenue, but usually gets talked down to more like 20-30% after back and forth negotiations. But the more popular the app, the better chance they have at leveraging their popularity to cut a better deal. Since Disney has popular apps and is launching Disney+ next month, they seem hesitant to give up too much ad inventory.
We don’t know the deadline to strike a deal before Amazon Fire TV loses Disney apps. We’ll keep you posted with any news we learn.
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