Amazon recently announced that they topped 25 million users over the summer. Now Amazon has announced that since Prime Day 2018 they have sold millions of additional Fire TV devices with the Fire TV Stick being the best-selling product across Amazon globally.
Amazon has been in a tough battle with Roku, Apple, and Google for streaming dominance. Although many of these streaming players are sold at cost or close to it, manufacturers do so as they get a cut of the ads and sales made on the device.
While Roku has dominated in the United States over the last few years, Amazon has seen strong growth inside the United States and around the world. Being able to leverage Amazon.com to promote their streaming players seems to be paying off with new Fire TV owners.
Amazon is not showing any signs of slowing down. Recently Amazon announced a new 4K version of the streaming stick and a DVR for antennas built for the Fire TV. Look for Amazon to continue to try and dominate the streaming market as they grow on their success as the second-largest streaming player in the United States.
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