Amazon may be branching out further into the world of TVs. While the retailer already has the Fire TV accessories that connect to your TV, Amazon reportedly has a full Amazon-branded TV line launching this fall.
According to Business Insider, the TVs will be anywhere from 55 to 75 inches and come with Alexa. The TVs will be manufactured by third parties, but branded as Amazon electronics. The company is already selling an AmazonBasics TV in India, which launched late last year.
This will be Amazon’s latest venture into the TV space. Recently, Amazon and Best Buy launched a new line of Insignia F50 Series Fire TVs featuring enhanced screen resolution, premium audio functionality, and Alexa voice integration, along with the latest Fire TV update.
While the story did not mention pricing for the potential new Amazon-branded TVs, it’s likely that the pricing will be similar to current Amazon Fire TV Edition Smart TVs and the current selection of AmazonBasics TVs in India, putting them in the budget friendly smart TV category.