Apple Announces a New Scripted Original Show SWAGGER

Yesterday Apple and Imagine Television announced a new partnership to produce SWAGGER. The show comes from NBA superstar Kevin Durant’s Thirty Five Media and Imagine Television.

Inspired by Durant’s youth basketball experiences, Swagger explores the world of AAU basketball in the nation’s capital and the players, their families, and coaches who walk the fine line between dreams and ambition/opportunism and corruption.

Said Grazer, “I am honored to be partnering with Kevin Durant and working again with Reggie on SWAGGER. These are two people who are superstars in their fields, and bring with them an authentic voice to the project. After Friday Night Lights, I had wanted to make another sports-themed series for television, and when I met with Kevin, I knew Reggie would be the perfect person to create this world with compelling characters and a story worth telling.”

Durant added, “Working with Imagine Entertainment on this project is an unbelievable opportunity for our company, Thirty Five Media. They hold a well-respected place in the industry and have such a proven track record, that they’re going to do an amazing job collaborating with Reggie to bring this idea to life. I’ve lived and breathed basketball since I was a kid, and the idea for the show draws not just from my knowledge of that world, but the unique personalities involved and the drive that makes young players’ stories so compelling.”

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