For years we have heard hints that Apple was working on a video service. Recently they have been striking deals for 20 original shows. At first it was reported that Apple wanted a live TV streaming service. That deal fell apart when Apple was unable to make the deals they wanted.
Now Tim Cook has announced they are working on something but are not ready to share any details yet. “We hired two highly respected television executives last year, and they have been here now for several months and have been working on a project that we’re not really ready to share … all the details about it yet,” Cook said, during Apple’s second-quarter earnings call. “But I couldn’t be more excited about what’s going on there.”
Recently Apple has ordered 20 original shows from big names in Hollywood. Apple has partnered with Oprah Winfrey, Sesame Workshop, Layne Eskridge, Zack Van Amburg, and Jamie Erlicht to name a few.
It seems that Apple has decided to build their own on-demand service full of exclusive content. Details are still thin, but from the looks of it Apple could easily announce a service this year, but a 2019 launch date could also be possible. This is an educated estimate not a prediction of when the service will go live.
The question now is how will Apple stand out against a crowded video field. With huge names like Netflix, Hulu, and Amazon dominating and smaller services like Curiosity Stream building an audience, it is very crowded. If Apple waits until 2019, they will also be competing against the launch of Disney’s new streaming service.
What we know is Apple has a growing lineup of original shows. They also have new executives with experience in television.
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