Apple currently offers its device and hardware customers a free pass to Apple TV+ for one whole year, but that’s changing next month. Now, Apple customers will only get 3 months of access to the streaming service with their purchase. The change comes quietly in an update to the terms and conditions on the Apple TV+ website.
Eligible devices activated July 1, 2021 or later will qualify for offers of 3 months free Apple TV+. Eligible devices activated on June 30, 2021 or earlier will qualify for offers of 12 months free Apple TV+. $4.99/month after free trial.
Although the one-year free trial is going away, there’s still time to lock in 365 days of free Apple TV+ streaming if you purchase an eligible device and activate it before the first day of July.
The free one-year trial offer came with the launch of Apple TV+ back in November 2019, and has been extended twice since then. The plan was to introduce users to the streaming service for free and then retain them as paying customers once the trial is up. Now that people have had the chance to sample some of the Apple TV+ offerings like Ted Lasso, The Morning Show, and more, the Fruit must think it’s time to reduce the trial to a more conservative time period.
According to MoffettNathan’s Q4 2020 SVOD Tracker report, 62% of Apple TV+ subscribers were still utilizing the free trial at the end of last year. What’s more, 29% of those users said they don’t plan on renewing their subscription after their free trial ends. Only 30% plan to keep their subscription for $4.99/ month, and the rest said they’re unsure.