Apple TV+ has joined the Alliance for Creativity and Entertainment which is an anti-piracy group for the motion picture industry. The new streamer will take a seat on the group’s governing board, joining Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, and Warner Bros.
“We are the premier anti-piracy force,” Charles Rivkin, chairman of the MPA and of ACE, told Variety. “The governing board is what determines the strategy and where to spend the budget.”
Piracy has become a widespread problem, especially with today’s growing technology. Reports show that 23 million users across nine million U.S. households subscribe to a pirate TV service. Pirate sites often use VPNs which make it difficult to track the source and location. Illegal recordings of movies pop up everywhere, including Tenet before it was even released.
Earlier this summer, three men were arrested in international piracy ring takedown. The indictments show that the men allegedly obtained copyrighted DVDs and Blu-Ray discs before their retail release dates, using “various material representations” to wholesale distributors. They then used software to reproduce the content and distribute it online.
“It’s an ongoing fight but I’m really proud of the way ACE has been advancing and protecting content creators,” Rivkin said. “When you shut down these illegal sites… what happens is it drives traffic to legitimate sites.”
Pirate sites don’t only hurt legal streaming sites, they can also harm the user. One-third of pirate sites target consumers with malware.