Last month Apple added AirPlay 2 support to TVs from manufacturers including Samsung, LG, Vizio, and Sony. Now Macrumors.com is reporting that Apple and Roku are in talks with the goal of bringing AirPlay 2 support to Roku Players and Roku TVs.
This all comes after Macrumors asked Apple last month about AirPlay 2 support on Roku devices and was told by an Apple spokesperson that “we don’t have anything to say regarding this now.” The report went on to say that the partnership may extend to also adding Apple Music support to Roku devices.
Apple is reportedly busy working on a new streaming service that will reportedly launch this year. Apple is reportedly planning to make the service available through its Apple TV app, meaning you will need an Apple device or to access the content. The ability to use AirPlay to cast to your Roku or smart TV not made by Apple will be a huge move Apple’s new streaming service.
Recently TiVo released their annual look at the state of pay-TV and streaming services. Part of this study was a look at what devices Americans use to stream content with. According to that study, the Apple TV is in fifth place with just 13.3% of Americans using it to stream content to their TVs.
This fifth place finish by the Apple TV is consistent with the recent surveys of our readers. It is likely a big part of why Apple recently announced a deal to bring iTunes and AirPlay to non-Apple smart TVs. With Apple’s plans to launch a Netflix-like on-demand streaming service that will reportedly need an Apple device, Apple is likely looking for ways to get their new streaming service on more TVs.
Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!