According to reports, Apple is spending about $1 billion on content for their on-demand streaming service. This includes partnerships with stars like Jennifer Aniston and Reese Witherspoon. According to CNBC, the new shows will be added to the Apple TV app that is currently built into iOS devices.
As for Windows and Android owners, you may be out of luck. So far there have been no reports of Apple looking to offer their service outside of their devices. Yet it is possible they will offer a paid version for non-Apple device owners. As best we can tell Apple is hoping their TV service will push the sale of more Apple devices.
A few weeks ago The Wall Street Journal published a report from inside Apple’s team that is building their new Netflix competitor. According to that team, Apple’s new streaming service will be bland and is being called an “expensive NBC.”
According to Apple’s staff, CEO Tim Cook is trying to keep the content clean with little “gratuitous sex, profanity or violence.” According to reports, Cook personally shot down Apple’s first scripted drama Vital Signs about Dr. Dre after he watched an already-filmed show and was alarmed to see cocaine, an orgy, and drawn guns.
Apple wants to keep their programs focused on shows with a broad appeal and family-friendly feel. With the content being automatically added to all Apple devices, this family friendly feel makes more sense.
Would you buy an Apple device to get access to their programs? Leave us a comment and let us know.
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