AppleTV

Apple’s New Streaming Service Sounds a Lot Like Amazon Channels

Next week it is reported that Apple will launch a new streaming service to take on Netflix. Now, as we learn more, it is starting to sound a lot like Amazon Channels with some additional content included.

Over the last few weeks, we have heard how Apple is trying to team up with everyone from HBO NOW to Netflix to offer their services through the new Apple streaming service. This sounds like Amazon Channels, a service that lets you manage subscriptions to multiple streaming services through your Amazon Channels account.

Making a big part of its new Apple streaming service focus on letting you manage subscriptions to multiple services is in line with what was first reported as Apple’s plan B that Recode reported in 2017. According to Recode, Apple wanted to launch an Amazon Channels-type of service to allow you to manage your subscriptions to services like HBO NOW using your Apple ID.

It has been reported that Apple plans to offer its original content for free to Apple device owners. So, you could access it for free on your iPad, iPhone, and Apple TV, for example. So, how can Apple afford to spend a billion dollars on original content and give it away for free? Well, if they use that original content to get you to manage your HBO, Starz, Showtime, and other subscriptions through your Apple ID they could get a cut of each subscription so it would show up all in a single spot just like how Amazon Channels works.

Apple gets a cut from each subscription service you subscribe to through iTunes. If Apple could dramatically increase the number of people using iTunes to manage streaming services, they could get a cut of that service’s bill without the need to have to manage the streaming service.

For now, all we have is speculation and leaked reports, but increasingly it is sounding like Apple’s new service will look like a cross between Netflix and Amazon Channels. The main questions now are will it look more like Netflix focusing on on-demand content or will it look more like Amazon Channels by pushing you to manage your subscriptions to multiple services through the new Apple streaming service?

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