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As Cord Cutting Grows AT&T Lost 2.3 Million TV Subscribers in Just One Year

A young woman is sitting in her kitchen and is loking at her receipts at home while using a smart phoneAT&T just reported its 2nd quarter 2019 earnings that reported a loss of 778,000 TV subscribers between DIRECTV, DIRECTV NOW, and U-verse TV. In total AT&T has lost 2.3 million subscribers in just the last year or over 6,301 subscribers lost every single day. When you just look at the 2nd quarter of 2019 AT&T is losing over 8,549 subscribers every single day.

AT&T blames the loss on “an increase in customers rolling off promotional discounts, competition and lower gross adds due to a focus on the long-term value customer base.”

Back in May 2019 AT&T warned that the second quarter of 2019 would see DIRECTV NOW lose subscribers. “Second quarter is always seasonally high in terms of churn. But you’re not going to see that mitigate this year. It’s going to take pretty much this year to work through this customer cleanup,” AT&T’s CEO and President Stephenson said during a J.P. Morgan Conference.

AT&T is blaming the loss of DIRECTV NOW subscribers on “higher prices and less promotional activity.” AT&T’s Entertainment Group had revenues of $11.4 billion down 1.0% year over year.

While DIRECTV NOW saw their growth slow other cord cutting services like Hulu and Netflix have reportedly seen strong growth. Hulu now has about 2 million live TV subscribers and YouTube TV reportedly now has over 1 million subscribers.

The loss of 778,000 TV customers in the 2nd quarter of 2019 will likely push cord cutting to new record highs.

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