After a tough second quarter that saw Charter lose 73,000 TV customers, it looks like Charter is making some changes. This week Charter’s President and CEO Tom Rutledge said they no longer see cable TV as a standalone product.
“We’re going to use video aggressively. But what we’re saying is, it really isn’t a standalone product in its current situation,” Tom Rutledge said during Charters 2nd quarter earnings call.
“All of that it putting pressure on traditional video but at the same time, video is the perfect way of selling content, so it isn’t just going to go away overnight. How fast? I don’t know. But I think we can manage our way through it and use video to drive relationships for the foreseeable future,” Tom Rutledge said.
This marks a significant change in how Charter has addressed cord cutting in the past. Now it seems like they have started to publicly talk about the end of traditional pay TV as we know it now. The only question is how long will that take. It is defiantly not something that is going to happen overnight.
The main question now is how Charter plans to push TV as a secondary service. We have already seen some smaller cable companies offer TV free with an internet subscription for the first year. Charter has also started to push their own streaming version of a live TV streaming service.
Keep a close eye on Charter as what they do often push other cable companies to make similar changes.
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