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As Cord Cutting Grows The Disney Channel Has Lost 72% of Its Average Audience

This week, The Information wrote an expansive story about Disney and Netflix as Disney gets ready to launch Disney+.

What was maybe the most shocking news was that since 2014 the Disney Channel has lost 72% of its average audience. This is a huge decline for any company especially one that relies heavily on ad revenues like Disney.

It’s not just Disney who is in trouble. BTIG, a research group focused on topics like TV, has reported that network ratings are down on average 18% in 2019 compared to 2018. The biggest drop is ABC, which is seeing its viewing down 22% in the ever-important 18-49 demographic.

For Disney, it seems that many of the younger generation would rather watch Netflix or YouTube than Disney. With a 72% drop in about 5 years, it is maybe no surprise why Disney is launching Disney+ and buying a majority control of Hulu.

Do you have young kids? Do they watch the Disney Channel or are they mostly watching content from Netflix, Hulu, and YouTube? Leave us a comment and let us know how your kids watch TV.

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