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As the US Population Grows, TV Ownership Drops

In a report from InMyArea, Nielsen DMA Rankings show that the population of the US has grown while the number of households with a TV has dropped.

The total U.S. population grew over 23 million between 2009 and 2019 but there’s nearly 4.5 million less homes with a TV. That’s an average seven percent growth in overall population yet a four percent decline in homes with a TV.

The report looks at how TV ownership and viewing has changed based on Designated Market Areas (DMAs) which are described as areas that share the same local channels.

Texas and Florida showed the most growth of any other states when it came to TV viewing. The top ten DMAs include the following cities:

  • Houston
  • Washington D.C
  • Miami/Ft. Lauderdale
  • Dallas/Ft. Worth
  • San Antonio
  • Orlando/Daytona Beach/Melbourne
  • Austin
  • Denver
  • Tampa/St. Pete
  • West Palm Beach/Ft. Pierce

These are the ten DMAs that have lost the most TV homes:

  • Los Angeles
  • New York
  • Chicago
  • Detroit
  • Philadelphia
  • Cleveland/Akron
  • Hartford/New Haven
  • Indianapolis
  • Wilkes Barre/Scranton/Hazelton
  • Grand Rapids/Kalamazoo/Battle Creek

It’s interesting to note that several of the cities showing the biggest losses in TV homes, including New York and Los Angeles, are also those with the most population growth. The study points out that new residents of these major cities are less likely to have a TV in their home.

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