Sinclair and Nexstar have announced that NextGen TV has launched on four local TV stations in Salt Lake City, Utah. KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind) have launched ATSC 3.0.
“We’re excited to bring this significant innovation to Salt Lake City, forever changing the way we use and think of broadcast television,” said Mark Aitken, senior vice president of Advanced Technology for Sinclair Broadcast Group
“Now that we have launched NextGen TV, we are already planning future upgrades that will allow viewers to enjoy a more personalized and immersive experience, with better access to news and media than ever before.”
“Bringing NextGen TV to Nexstar’s Salt Lake City television stations enables us to continue moving forward with the roll-out of NextGen TV across our 114 markets,” said Brett Jenkins, executive vice president and chief technology officer for Nexstar.
“The faster we deploy NextGen TV, the faster we can begin delivering important upgrades for our viewers and advertisers—improving the visual experience, adding interoperability with the internet and enabling more focused targeting of consumers.”
Salt Lake City follows launches in Las Vegas, Pittsburgh, and Nashville.
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