Family sitting in living room with remote control smiling

ATSC 3.0 Next Gen OTA TV is Launching in Detroit

This morning in Detroit WMYD, owned by The E.W. Scripps Company, announced plans to launch ATSC 3.0 OTA TV. Also participating in the Detroit Next-Gen TV launch will be NBC affiliate WDIV-TV, owned by Graham Media Group. Sadly no date for the launch was announced.

“Scripps is a strong supporter of the development of ATSC 3.0 technology as a way to continue to improve the broadcast industry’s offerings for both consumers and advertisers,” said Brian Lawlor, president of Local Media for Scripps. “After our positive experience with KNXV as part of the test and learn initiatives in Phoenix, we are eager to launch this technology with WMYD in Detroit and help move the industry forward.”  Scripps’ KNXV participated in the launch of Arizona’s Phoenix Model Market for Next-Gen TV, a project managed by the Pearl TV business group of television broadcasters.

“The collaborative effort needed to launch this new technology requires that broadcasters work together for the benefit of our viewers.  Graham and WDIV look forward to launching the new Next-Gen TV station and the eventual launch of our own advanced signals on this platform.  The future of television insures a more expansive experience, with high dynamic range video and advanced audio features that will immerse viewers as never before,” said Emily L. Barr, President and Chief Executive Officer of Graham Media Group.

What is ATSC 3.0?

ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.

There are other great features such as detailed custom weather alerts and internet active news stories.

Here are some of the markets getting the new ATSC 3.0 TV:
  • Dallas-Ft. Worth, TX
  • Houston, TX
  • San Francisco-Oakland-San Jose, CA
  • Phoenix, AZ
  • Seattle-Tacoma, WA
  • Detroit, MI
  • Orlando-Daytona Beach-Melbourne, FL
  • Portland, OR
  • Pittsburgh, PA
  • Raleigh-Durham, NC
  • Baltimore, MD
  • Nashville, TN
  • Salt Lake City, UT
  • San Antonio, TX
  • Kansas City, KS-MO
  • Columbus, OH
  • West Palm Beach-Ft. Pierce, FL
  • Las Vegas, NV
  • Austin, TX
  • Norfolk-Portsmouth-Newport News, VA
  • Oklahoma City, OK
  • Albuquerque – Santa Fe, NM
  • Grand Rapids – Kalamazoo, MI
  • Memphis, TN
  • Buffalo, NY
  • Providence – New Bedford, RI
  • Little Rock – Pine Bluff, AR
  • Mobile, AL –  Pensacola, FL
  • Albany-Schenectady – Troy, NY
  • Flint-Saginaw – Bay City, MI
  • Omaha, NE
  • Charleston – Huntington, WV
  • Springfield, MO
  • Rochester, NY
  • Syracuse, NY
  • Chattanooga, TN
  • Charleston, SC
  • Burlington, VT – Plattsburgh, NY
  • Davenport, IA – Moline, IL
  • Santa Barbara – Santa Maria – San Luis Obispo, CA

“Broadcasters across America will utilize the advanced capabilities of Next-Gen TV to both delight our audiences with the best entertainment while performing a valuable public service,” said NAB President and CEO Gordon Smith. “One of the most compelling features of Next-Gen TV will be the life-saving alerting functions that will give our nation’s first responders the ability to use the broad reach of local television to keep viewers informed during emergencies.  Our members’ news departments will come to rely on the advanced capabilities of Next-Gen TV as a resource to forge even stronger connections with the citizens we serve every day.”

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.